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Winner: Sallie Mae – Good Things Come to Those Who Plan Sallie Mae’s “Good Things Come to Those Who Plan” contest used social media to reach and engage college-bound students and parents in order to… Continued

Winner: Weber Shandwick & GSK – What’s Your Why? Campaign When it comes to quitting smoking, it’s easy to talk about it, but making the commitment? Statistics show that while half of smokers want to… Continued

Winner: RockOrange – Macy’s + Thalia Sodi – Fashion Show & Facebook Media Launch RockOrange was engaged to create media interest for the launch of Thalia Sodi, the Mexican icon’s clothing line with Macy’s, through… Continued

Winner: Periscope – Buffalo Wild Wings Posts Post Game Report Buffalo Wild Wings knows its fans are watching the NFL Playoffs and recapping and celebrating every moment on Twitter—and the brand wanted them to know… Continued

Winner: Golin on behalf of Astellas – #pass4prostate: Astellas’ unlikely match to raise awareness for prostate cancer Pharmaceutical company Astellas exists within an industry of established brands that carry a high degree of consumer recognition.… Continued

Winner: Raytheon Integrated Defense Systems – Poland Patriot Social media, especially the use of Twitter, played a huge role in connecting this campaign’s messaging to key influencers and the Polish Ministry of Defense (MOD). Raytheon… Continued

Winner: Baylor Scott & White Health – #HeartTXLive: First-ever Live Tweet of a Heart Transplant Baylor Scott & White Health’s corporate public relations and social team planned a live tweet of a heart transplant surgery,… Continued

Winners: Bayer Corporation – Bayer Gets Scientifically Social and Hyatt Hotels – How Hyatt Uses Social Customer Service to Better Care for Guests Bayer Corporation – Bayer Gets Scientifically Social With this campaign, the Bayer… Continued

Winner: Hyatt Hotels – It’s Good Not To Be Home In 2015, the Hyatt Regency brand launched its largest-ever integrated marketing campaign, aiming to increase brand awareness and trial. The campaign was based off of… Continued

Winner: Experian – #CreditScope With its #CreditScope streaming program, which shares best practices when it comes to credit and personal finance, Experian saw an opportunity to expand its successful weekly #CreditChat on Twitter and Blab… Continued