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Even though still images are taking a back seat to video this year by both content producers and the big social media networks, images are still the backbone of great social content. Luckily for communicators the technology required to create amazing still images continues to get cheaper and easier to acquire—everything you need comes built into any of the current flagship smartphones. But it’s not just about having the newest technology or the best tools available. The most important aspect of taking a great picture is the person behind the camera.

With Twitter and Facebook pushing their new live streaming services, it’s easy to forget about planned video content, which still grabs billions of viewers per day. A mini-series focused on authentic, reputational storytelling is a great way to give your brand a content boost without investing in a walloping video budget. It may sound like a challenge, but with a few simple steps it can be accomplished in a reasonable time frame.

We live in a mobile world, so mobility is ubiquitous, right? Not so fast. While it’s true that many things are done via mobile apps, it’s not been the case with internal communications (IC). Even some top-flight technology companies are only just now introducing mobility to their intranets via smartphone apps in response to employee demand.

The Week in PR

PR News celebrated some of the year’s best social media campaigns on June 6 at the Ritz-Carlton South Beach in Miami. This year’s Social Media Award winners embodied the curiosity and flexibility that’s required to stay on top of the rapidly changing social media space. As social continues to come of age, these practitioners are able to score unrivaled successes for their organizations and brands.

Winner: CompTIA – #CompTIAPerks CompTIA is the global trade industry association that supports IT businesses and IT professionals in their careers. Located in the Chicago suburbs, this global organization of approximately 200 employees serves North… Continued

Winner: Honest Tea – #RefreshinglyHonest Campaign Honest Tea has always been curious to see if the rest of the country feels as strongly about honesty as it does, so the company developed a lighthearted social… Continued

Winners: Children’s Specialized Hospital – #FightFace and Periscope – Buffalo Wild Wings Alive Events Children’s Specialized Hospital – #FightFace Children’s Specialized Hospital is the nation’s largest pediatric rehabilitation hospital caring for children from birth to… Continued

Winner: Mars, Incorporated – M&M’S Red Nose Day Campaign In 2015, M&M’S launched a movement to raise money and awareness for the first U.S. Red Nose Day, a campaign dedicated to raising money for children… Continued

Winner: Solomon McCown & Company – Lahey Health: World Prematurity Day Nov. 17, 2015 was World Prematurity Day, and Solomon McCown & Company saw it as an opportunity to not only raise awareness of Winchester… Continued