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Winner: EC Hispanic Media – Pinterest Case Study 70 million people are searching every day on Pinterest for inspiration. Catching people when they’re most receptive to new products is an advertiser’s dream. One of the greatest… Continued

Winner: Prudential – #20StoriesOfStrength Prudential was founded 140 years ago in Newark, NJ with a social purpose at its core: making life insurance affordable for working class families. Since then, the company and the city… Continued

Winners: Aflac – What Does a Duck Say? Aflac! and Dixon Schwabl – Faces of Freedom Aflac – What Does a Duck Say? Aflac! What does a duck say? 15 years ago, the answer might have… Continued

Winners: The Motherhood Inc. and UN Foundation – Public Affairs The Motherhood Inc. The Motherhood executed over 80 social media campaigns last year on behalf of the nation’s top consumer brands, generating more than 1.5… Continued

Winner: McMurry/TMG – Health Essentials From Cleveland Clinic Health Essentials is a blog that includes medical, health and wellness news, information and insights from Cleveland Clinic’s experts. Thanks to the efforts of McMURRY/TMG, a leading… Continued

Winner: The Honest Company – #HonestLovesMax With September being Childhood Cancer Awareness Month, Honest was inspired to support the cause, and it partnered with The MaxLove Project to provide empowering health resources to children and… Continued

Never Mind: As PR pros know, when you refuse to tell your brand’s story, chances are decent that someone else will do it for you, accurately or not. That’s been the story with Theranos, which… Continued

The Five Keys to Successful Workplace Crisis Communications Whether an organization is confronting a difficult contract negotiation, planning a large-scale cutback in staff and managerial positions, or revamping its benefits programs, here are critical steps… Continued

Plan for Crises Like a Basketball Coach While a detailed “checklist-style” crisis plan can seem comforting, communicators are much better served emulating an agile, well-prepared basketball team. Take some of these steps to develop crisis… Continued

The Week In PR