Never Mind: As PR pros know, when you refuse to tell your brand’s story, chances are decent that someone else will do it for you, accurately or not. That’s been the story with Theranos, which… Continued
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Internal Crisis Communications Cheat Sheet
May 17th, 2016 by Mark RenfreeThe Five Keys to Successful Workplace Crisis Communications Whether an organization is confronting a difficult contract negotiation, planning a large-scale cutback in staff and managerial positions, or revamping its benefits programs, here are critical steps… Continued
The Crisis Plan Cheat Sheet
May 17th, 2016 by Mark RenfreePlan for Crises Like a Basketball Coach While a detailed “checklist-style” crisis plan can seem comforting, communicators are much better served emulating an agile, well-prepared basketball team. Take some of these steps to develop crisis… Continued
The Week in PR
March 28th, 2016 by PRNEWSCommunications, Rep and ROI: Communicators will be interested in an addendum to Reputation Institute’s Global RepTrak 100, its annual list of the top 100 companies based on reputation.