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Data can be sliced many ways. Below we see consumer actions, or engagement, with U.S. B2B brands on Instagram. Actions grew 159% between Q2 ’15 and Q2 ’16, according to Shareablee data provided exclusively to PR News Pro. The ratio of of Likes to Comments remained exactly the same. Astonishing.

At its Platinum PR Awards luncheon in New York on Oct. 19, PR News will induct four communications campaigns into its Platinum Hall of Fame. The Hall of Fame honors communications campaigns or initiatives that have become inspirational benchmarks for other communicators. These are campaigns that have had a larger cultural or business impact than even their creators might have imagined.

Bridging the Gap:PR firms and brands make acquisitions all the time. The question then becomes how to integrate the corporate culture of the acquisition with that of the acquiring company. In mid July Finn Partners acquired Greenfield Belser, Ltd., a brand strategy and creative services firm based in DC. We asked Peter Finn, founding partner of Finn Partners, how his firm does it.

Influencer Social Media Guidelines The document is intended to provide general information and guidelines only and is not a substitute for legal advice. Since all promotional campaigns must be analyzed on a case-by-case basis for… Continued

Ten years ago, Yahoo and AOL were cutthroat competitors for search engine and web portal dominance. Today, however, Yahoo’s unexpected PR savior in the post-sale fallout has been AOL’s CEO Tim Armstrong, who, having recently sold his own company to Verizon, has taken the opportunity to spin the Verizon acquisition as a merger of two user bases and an opportunity for digital advertising sales, refuting the media’s portrayal of Verizon’s opportunistic seizing of a sinking ship.

PR repeatedly counsels executives and brands to listen to the conversation on social media and elsewhere. It’s better when PR can set an example. FleishmanHillard provides one. There are myriad ways FH could have commemorated its 70th anniversary. To come up
with an acceptable option FH listened to its staff in 30 countries. “I heard from staff, particularly younger people, questions about whether or not the firm has a purpose beyond doing great client work…do we do something for society?” FH CEO/president John Saunders tells us.

Clients have more media channels than ever, with new ones being added every year. All of these channels represent potential opportunities, but this also means a lot of content creation is needed. Your clients expect access to the latest technologies, to be kept up to date on popular trends and offered efficient solutions for maximizing each dollar spent on all channels.

Even though still images are taking a back seat to video this year by both content producers and the big social media networks, images are still the backbone of great social content. Luckily for communicators the technology required to create amazing still images continues to get cheaper and easier to acquire—everything you need comes built into any of the current flagship smartphones. But it’s not just about having the newest technology or the best tools available. The most important aspect of taking a great picture is the person behind the camera.

With Twitter and Facebook pushing their new live streaming services, it’s easy to forget about planned video content, which still grabs billions of viewers per day. A mini-series focused on authentic, reputational storytelling is a great way to give your brand a content boost without investing in a walloping video budget. It may sound like a challenge, but with a few simple steps it can be accomplished in a reasonable time frame.

We live in a mobile world, so mobility is ubiquitous, right? Not so fast. While it’s true that many things are done via mobile apps, it’s not been the case with internal communications (IC). Even some top-flight technology companies are only just now introducing mobility to their intranets via smartphone apps in response to employee demand.