Create Compelling Images With These 4 Photography Tips

Even though still images are taking a backseat to video this year by both content producers and the big social media networks, images are still the backbone of great social content. A Facebook VP might think that in five years all of Facebook’s content will be video, but no matter how big video gets, high-quality still images will always be necessary for digital communications.

Luckily for communicators the technology required to create amazing still images continues to get cheaper and easier to acquire—everything you need comes built into any of the current flagship smartphones. With a smartphone, a few apps and a mobile light source (another phone’s flash will do the trick for this) every communicator can publish professional-looking images online.

However, it’s not just about having the newest technology or the best tools available. The most important aspect of taking a great picture is the person behind the camera. Luckily for the PR pros that don’t moonlight as photographers, Mike Falkow, creative director, Meritus Media, has these four tips to make sure even the most photography illiterate communicators always get the shot.

Join PR News at the Visual Storytelling Boot Camp on Aug. 9 in San Francisco to hear more from Mike Falkow and get the full scoop on how to create compelling and shareable images with the tools you already have.

Learn about light

Since the word photography basically means "writing with light" it would be a good thing to understand how the most important element in photography affects your photos. You don't have to be a pro, but at least learn the basics and how to use them to create more compelling images. For example, changing the angle of the light source will change the emotional effect of the shot.


There are many things that go into making a pleasing composition. Learning about some fundamental composition elements can help you take your photos to the next level. Learn to live by the rule of thirds and use naturally occurring lines to direct the viewer’s eye to the subject of the shot.


As a PR professional, it's your job to tell stories. Focusing on taking photos that really convey the essence of a story and communicate a message will help your photos stand out. They say a picture is worth a thousand words, but few images live up to the cliché. Take the time to think about what you’re shooting and what you’re trying to say.

Keep shooting

Find great examples of photos online. Follow photographers on Instagram. Don't be afraid to fail, and keep shooting. Practice makes perfect. (Or at least, practice makes better photos.)

Follow Mike: @mikefalkow

Follow Mark: @MarkRenfree

Join PR News at the Visual Storytelling Boot Camp on Aug. 9 in San Francisco to get tips and case study examples from industry experts on creating and implementing visual content and campaigns across platforms.