The onus is on PR managers to craft blogs that can build awareness, boost visibility and, however circuitously, add to the top and/or bottom lines.
Work Life
How to Turn Bad News About Your Brand or Organization Into a Win
July 13th, 2015 by Andy Gilman, CEO, CommCore ConsultingWhat is the best way to react to negative news? Since many stories fade quickly, is a reaction always warranted? By responding, you run the risk of keeping the story alive and encouraging additional coverage. Still, there are times when a response is necessary to curtail a serious hit to your reputation and/or sales.
Google Analytics a ‘Game Changer’ for Ambitious PR Pros Who Aren’t Afraid of Left-Brain Thinking
July 13th, 2015 by PRNEWSWe’ve heard more than one communications professional say, partially in jest, that entering PR was a way to to avoid numbers. Yet the digital age has made PR measurement a joking matter no longer. You may be risking career advancement should you continue to shun analytics.
How an Integrated Media Campaign Tackled the Delicate Subject of Childhood Obesity
July 13th, 2015 by Krisleigh HoermannIn 2013, the American Heart Association|American Stroke Association (AHA/ASA) shifted its focus from PR programs solely supporting the group’s original mission of preventing heart disease, to engaging segments of the population to expand the fight against both heart disease and stroke.
7 Tumblr Tips for Getting Your Content Shared
July 13th, 2015 by PRNEWSWith the intense competition for eyeballs, getting your company’s blog post read can be difficult. Tumblr, for example, hosts more than 243 million blogs, so standing out is critical.
5 Questions Before Going From Agency to Solo
June 29th, 2015 by Andrew BlumWant to open your own PR shop after working for an agency? There’s a lot to think about and plan in the process.
How to Make Your PR Creative Sessions Productive
June 24th, 2015 by Arthur SolomonBeing part of a PR creative session can be exhilarating, but also stressful. Here are some tips to make your work shine.
4 Tips for Conquering Public Speaking Fears
June 22nd, 2015 by Matthew SchwartzThe most beautifully written speech in the world won’t do you any good if you suffer from stage fright and fail to make the speech memorable—and that won’t do you any favors with senior managers.
Make Sure Your Message Has a Goal
June 22nd, 2015 by PRNEWSA lot of PR is about follow-through and follow-up. Read. You have to know what’s going on in the news and how different news outlets are telling stories. Get work experience, put in your time and take internships. You’re not credible without experience.
For Better Results, PR Leaders May Need to Adopt a Rookie Mindset
June 16th, 2015 by Christine M. CourardRookies, by recognizing that they need help and guidance, immediately bring multiple experts to bear on the same challenge and increase the likelihood of rapid, successful resolution.