Stories by Meredith Eaton

Human face made from different portrait of men and women of diverse age and race. Generative AI in PR needs to be met with human creativity and monitoring.

Made by Humans: the New Gold Standard for Marketing and PR Output?

November 13th, 2023 by

There’s nothing wrong generative AI. But we also believe that human creativity is the gold standard for our industry, as we craft campaigns that inspire, fascinate and excite audiences.

Job Interview Tips: What You Should Ask Your Interviewer

July 7th, 2017 by

Many job interviews end with the interviewer asking the candidate if he/she has questions. It’s best to use this opportunity to obtain important information. Topics to inquire about include the company’s culture, its salary/promotion review process and the structure of its work environment. After all, this is the time to figure out if the company is the right fit for you. On the other side of the table the interviewer is deciding if you will be a good employee.