In #DetoxYourFeed, Dove is looking to improve mental health of teens by encouraging social media unfollows.
Social Media & SEO
CPG Video Engagement Grows 52% on Instagram, Drops 9% on FacebookMay 2nd, 2022 by Erika Bradbury
For CPG companies, consumer engagement with Instagram videos rose 52 percent year-over-year, from March 2021 to March 2022, according to Shareablee powered by Comscore. Engagement, or actions, is the sum of likes, shares and comments.… Continued
Musk’s Purchase of Twitter Stirs PR ConcernsApril 25th, 2022 by Nicole Schuman
You can be sure the Twitter PR department has its hands full today as well into the far future with Elon Musk at the helm.
Balancing Engagement with Conversion on LinkedInApril 18th, 2022 by Jennifer Apy
#SSU2022 speaker Jennifer Apy, CMO, Chief Insiders, offers tips on how B2B social marketers can utilize LinkedIn to bolster conversion and engagement.
[VIDEO] This Month’s ‘Social Break’ Explores Social Media CrisesApril 11th, 2022 by PRNEWS
This month’s Social Break explores social media crises. It covers crisis prep, crisis response action and post-crisis reporting.
PRNEWS Announces Winners of Digital + Social Media AwardsApril 7th, 2022 by PRNEWS
PRNEWS announced the winners of its 2022 Digital + Social Media Awards.
Twitter Properly Announces Controversial Musk Board AppointmentApril 5th, 2022 by Nicole Schuman
It’s reasonable to say the public implications of Twitter’s appointment of Musk could become complicated, to say the least.
Go Beyond Vanity Metrics When Deploying Influencers in Awareness EffortsApril 4th, 2022 by Erika Bradbury
We asked Johnson how to choose which influencers to use in public awareness campaigns and how to advocate to leadership to use influencers in this capacity.
Press Play: Business Services Videos on Facebook Enjoy 31% YOY Rise in Consumer EngagementApril 4th, 2022 by Erika Bradbury
For B2B companies, social video is on the rise. In fact, video engagement on Facebook grew 31 percent year-over-year from Feb 2021 to Feb 2022 for these brands, according to comScore data, provided exclusively to PRNEWS.
Why Social Media Marketers Should Emphasize Long-Term View of EngagementMarch 31st, 2022 by Erika Bradbury
In this interview, we meet #SSU2022 speaker Aaron Bisman, VP, audience development at Sesame Workshop. He discusses social media measurement challenges.