Social Media & SEO

Brands that once relied on bylines, interviews and expert commentary to shape reputation now face a new challenge: how to maintain their voice and protect intellectual property in a world where an AI summary decides what gets seen, cited and remembered.

This week’s PR Roundup looks at lessons from the Elmo account hack on X, a new reputation risk survey that compares Europe and the United States, and Clueless celebrating a big anniversary with some fun, inventive swag for all ages.

In an era where every brand will inevitably weather some form of social media storm, including Poppi and Revolve, conventional approaches simply cannot keep pace. How can organizations respond with sufficient speed and authenticity while still building lasting business value?

Monica Earle, PR Director at Duolingo, breaks down what set the brand apart on social media platforms like TikTok and Instagram.

On social media, statistics might inform, but storytelling creates connection. Smart communicators don’t stop at the data; they use it as a springboard to craft narratives that resonate, inspire and build brand affinity. Here’s how to approach it.

This week’s PR Roundup looks at the viral social media mania surrounding the Labubu doll, Boston University’s indirect response to “Call Her Daddy” Host Alex Cooper’s sexual harassment allegations and a unique campaign pairing authenticity and carbs. 

[Editor’s Note: Democratic candidate for New York City Mayor, Zohran Mamdani, won the New York Mayoral Election on Nov. 4, 2025.] Zohran Mamdani’s campaign in New York City’s mayoral Democratic primary really defined what it means… Continued

Questions from the audience included what size does a company have to be to consider using tools against disinformation and what types of tools can be used for threat protection, among others. 

PRNEWS has unveiled the winners of its 2025 Impact Communications Awards, which honor the most outstanding CSR, ESG & DEI initiatives and communicators driving that impact.

We aimed to understand how widespread this superstar effect really is in posting dynamics—and how executive communication teams can strategically leverage LinkedIn’s features to improve their odds of crafting standout content that drives greater reach, engagement and overall “linkfluence.”