Social Media & SEO

On LinkedIn, job postings that mention “storyteller” have doubled over the last year.

Christina Bennett, Head of Communications at Priceline, sat down with PRNEWS to talk about how the travel brand is rethinking PR ROI in an era where AI answers questions without ever sending users to your website.

From the CDC’s struggle to communicate about hantavirus, to LinkedIn’s rise as a must for AI visibility, to a PR firm that turned a viral internet moment into a People magazine hit—good communications strategy isn’t just about what you say, but when and where you say it.

Deepa Lakshmin, Director of Social Media at Lonely Planet, sat down with PRNEWS to talk about the brand’s newly launched creator program—and the unconventional planning process behind it.

This week’s PR Roundup covers what Ted Turner’s legacy still teaches PR pros, how brands should navigate consumer messaging amid skyrocketing gas prices and a notable platform shift as LinkedIn dethrones YouTube as the top B2B video channel.

Hear how SHEIN is rethinking what it means to build with Gen Z, not just market at them.

Understanding what journalists don’t want is just as important as understanding what they do want.

Drawing on years of experience, including her former role as Chief Communications and Corporate Responsibility Officer at T-Mobile, Janice Kapner, CEO and founder of Kapner Perspectives Group, discusses how to build trust and navigate change in today’s fast-paced environment.

This week’s PR Roundup looks at a new credentialing push to professionalize influencer marketing, Justin Bieber stealing the Coachella conversation and troubling new data for philanthropy’s reputation.

PR Roundup features the McDonald’s CEO who can’t seem to catch a social media break a new report revealing which brands are most influential, and a jar of Nutella spread that accidentally became the most talked-about brand in the universe.