This week’s PR Roundup looks at the viral social media mania surrounding the Labubu doll, Boston University’s indirect response to “Call Her Daddy” Host Alex Cooper’s sexual harassment allegations and a unique campaign pairing authenticity and carbs.
Social Media & SEO
A PR Power Play: Zohran Mamdani’s Mayoral Messaging Masterclass
June 25th, 2025 by Selina Rashid Khan[Editor’s Note: Democratic candidate for New York City Mayor, Zohran Mamdani, won the New York Mayoral Election on Nov. 4, 2025.] Zohran Mamdani’s campaign in New York City’s mayoral Democratic primary really defined what it means… Continued
Q&A: AI, Disinformation and Brand Perception with Cyabra
June 23rd, 2025 by Nicole SchumanQuestions from the audience included what size does a company have to be to consider using tools against disinformation and what types of tools can be used for threat protection, among others.
PRNEWS Unveils Winners of the 2025 Impact Communications Awards
June 20th, 2025 by PRNEWSPRNEWS has unveiled the winners of its 2025 Impact Communications Awards, which honor the most outstanding CSR, ESG & DEI initiatives and communicators driving that impact.
The Superstar Posting Effect: LinkedIn’s Quiet Algorithm Secret
June 17th, 2025 by Clayton Durant and Dorianne CiccarelliWe aimed to understand how widespread this superstar effect really is in posting dynamics—and how executive communication teams can strategically leverage LinkedIn’s features to improve their odds of crafting standout content that drives greater reach, engagement and overall “linkfluence.”
PR Roundup: Moran Out at ABC, State of Journalism 2025, Bad Vibes at JPMorgan
June 12th, 2025 by Nicole SchumanThis week’s PR Roundup looks at the reaction to ABC News not renewing veteran journalist Terry Moran’s contract, the latest Muck Rack State of Journalism report and a leaked memo regarding JPMorgan’s dipping employee morale.
How PR Can Win in AI Search: SEO Strategies for the LLM Era
June 2nd, 2025 by Nicole SchumanWhitney Hart gives three actionable takeaways for anyone trying to gain visibility via Large Language Models such as ChatGPT, AI Overviews, Open AI and other AI search platforms.
PR Roundup: Victoria’s Secret Outage, Bieber’s Billions, Nuclear Verdicts
May 29th, 2025 by Nicole SchumanThis week’s PR Roundup examines the bizarre ongoing cyberattack on the Victoria’s Secret website, how nuclear verdicts are impacting the reputations of large companies and the worth of a celebrity product, Rhode, to a cosmetics company in 2025.
How Amtrak Found Its Voice on Threads: Strategic Social Platform Adoption
May 23rd, 2025 by Nicole SchumanNareem Camara, Senior Social Media Specialist at Amtrak, explained why and how Amtrak decided to join Threads during the PRNEWS Pro workshop “Social Media and Influencer Marketing for PR.”
Getting Memorial Day Messaging Right
May 23rd, 2025 by Michael CurtisFor those communications pros working on connecting a brand message with Memorial Day, here are tips to keep your efforts credible and respectful.