PRNEWS talked with several social media communications experts to see how brands can prepare for an onslaught of holiday platform traffic, and also how to proceed if your team goes dark during the holidays.
Social Media & SEO
How Ukraine’s Social Media Playbook Bolsters Western Support
November 10th, 2022 by Alden DanielFinding the correct tone for your organization’s social posts is an important part of breaking through the noise and capturing consumer engagement. In the midst of a war, three light-hearted tweets from Ukraine succeeded.
What Do Twitter’s Blue Check Mark Changes Mean for Brands?
November 8th, 2022 by Nicole SchumanShould Musk insist on a pay-for-play blue check, companies and PR pros must devise methods that maintain public trust for their Twitter feeds.
Engagement with CPG Brands on Social Grows 14% YOY; IG Most Efficient Platform for the Category
September 30th, 2022 by Erika BradburyVideo continues to steal the show when it comes to engagement on social for brands in the consumer packaged goods (CPG) categories. 73% of the actions on the top 500 posts from CPG brands were either videos or reels, according to exclusive data from Shareablee powered by Comscore. This is compared to only 59% of all engagements on the top 500 posts in August 2021.
Delicate Balance: PR Sees Vetting, Contracts and Creative Freedom as Best Approach with Influencers
September 30th, 2022 by Erika BradburyIn this virtual roundtable three agency leaders discuss best practices for influencer marketing and PR’s role in overseeing creators’ freedom while protecting brands’ reputation.
How Cox Communications Deploys a Framework on Social Issues
September 27th, 2022 by Erika BradburyCox Communications’ senior director of brand strategy & new media previews a framework the company uses when considering social issues.
‘Quiet Quitting’ Yields Loud Consumer Engagement and Posts on Social in August
September 6th, 2022 by Erika BradburyThere were no social posts on Twitter, Facebook or Instagram mentioning “quiet quitting” in previous years. In August 2022, however, there were over 2.1k posts, 1.4 million actions, and 1.5 million video views among brands, publishers, and influencers on these platforms
Why Part of Georgia-Pacific’s Social Media Team Sits within Communication
September 2nd, 2022 by Erika BradburyIn this interview, Emily Schwarz, sr. manager of corporate communications at Georgia-Pacific, discusses the importance of the social media team having a seat at the comms table, and where and how the social team comes in on brand responses for societal issues.
Explainer: What is a Bounce Rate?
August 31st, 2022 by Erika BradburyWe look at the definition of bounce rates and how they apply to communicators.
Should You Piggyback on the Pumpkin Spice Latte (PSL) Craze?
August 30th, 2022 by Nicole SchumanBrands cashed in on the trending release, with some achieving a better delivery when piggybacking on PSL than others.