PRNEWS has unveiled the winners of its 2025 Impact Communications Awards, which honor the most outstanding CSR, ESG & DEI initiatives and communicators driving that impact.
Social Media & SEO
The Superstar Posting Effect: LinkedIn’s Quiet Algorithm Secret
June 17th, 2025 by Clayton Durant and Dorianne CiccarelliWe aimed to understand how widespread this superstar effect really is in posting dynamics—and how executive communication teams can strategically leverage LinkedIn’s features to improve their odds of crafting standout content that drives greater reach, engagement and overall “linkfluence.”
PR Roundup: Moran Out at ABC, State of Journalism 2025, Bad Vibes at JPMorgan
June 12th, 2025 by Nicole SchumanThis week’s PR Roundup looks at the reaction to ABC News not renewing veteran journalist Terry Moran’s contract, the latest Muck Rack State of Journalism report and a leaked memo regarding JPMorgan’s dipping employee morale.
How PR Can Win in AI Search: SEO Strategies for the LLM Era
June 2nd, 2025 by Nicole SchumanWhitney Hart gives three actionable takeaways for anyone trying to gain visibility via Large Language Models such as ChatGPT, AI Overviews, Open AI and other AI search platforms.
PR Roundup: Victoria’s Secret Outage, Bieber’s Billions, Nuclear Verdicts
May 29th, 2025 by Nicole SchumanThis week’s PR Roundup examines the bizarre ongoing cyberattack on the Victoria’s Secret website, how nuclear verdicts are impacting the reputations of large companies and the worth of a celebrity product, Rhode, to a cosmetics company in 2025.
How Amtrak Found Its Voice on Threads: Strategic Social Platform Adoption
May 23rd, 2025 by Nicole SchumanNareem Camara, Senior Social Media Specialist at Amtrak, explained why and how Amtrak decided to join Threads during the PRNEWS Pro workshop “Social Media and Influencer Marketing for PR.”
Getting Memorial Day Messaging Right
May 23rd, 2025 by Michael CurtisFor those communications pros working on connecting a brand message with Memorial Day, here are tips to keep your efforts credible and respectful.
PR Roundup: HBO Max is Back, Grok Glitches Out, CEOs Losing Trust
May 15th, 2025 by Nicole SchumanThis week PR Roundup looks at the re-brand (or re-re-brand?) of HBO Max, Grok’s penchant for white genocide discussion and a new study revealing declining trust for CEOs.
PR Roundup: 2025 State of the Media, Higher Ed Crisis Strategy, Conclave Frenzy
May 8th, 2025 by Nicole SchumanThis week’s PR Roundup looks at the annual Cision State of the Media Report, what we learned about higher education and crisis at the Meltwater Summit and new digital data from GIPHY on the papal internet frenzy.
PR Roundup: Pharma CEO Dismisses Tariffs, Apply to Be Chief Mom Officer, Employees as Influencers Data
May 1st, 2025 by Nicole SchumanThis week’s PR Roundup looks at Eli Lilly’s CEO and other pharmaceutical leaders dismissing tariff talk, Thayers encouraging moms of all types to apply to be Chief Mom Officer, and new data showing the overwhelming success of allowing employees to be company influencers.