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Social Media & SEO
How Brands Can Make the Most of Microtrends
April 11th, 2023 by Nicole GreenWith all the hype associated with microtrends, how much attention should brands be paying to these moments?
Explainer: What is Deinfluencing?
April 10th, 2023 by Erika BradburyEven experienced PR and communication professionals need a periodic refresher on the basics or insights about new material. Here we offer a brief explainer about deinfluencing.
Maximizing the Potential of User-Generated Content
April 6th, 2023 by Tai NicholsBy following these best practices, brands can create compelling UGC that resonates with their target audience and drives results.
An Increase in National Crises Causes Communicators to Reconsider When to Pause Social Posts
April 6th, 2023 by Nicole SchumanFrom a communications perspective it may now be more confusing about knowing when to halt social media posting or pitching, due to ongoing daily disasters—natural and man-made.
Why Owning Your Media is Critical in an Age of Uncertainty
April 5th, 2023 by John GuilfoilWith so much uncertainty surrounding Elon Musk’s Twitter and in light of new API restrictions, our author points out the importance of a website-first strategy and explains why relying too heavily on the social media giants can have disastrous effects.
Data Roundup: Employee Benefits Expectations vs. Reality; Influencer Pay; Consumer Trust for Business
March 28th, 2023 by Erika BradburyThis month’s data roundup takes a look at benefits companies offer versus what employees want, as well as influencer pay expectations, and how consumer trust in business has changed.
Despite Possible Ban, Majority of Brand Communicators Continue to Use TikTok
March 21st, 2023 by Nicole SchumanTo TikTok or not to TikTok? That is the current question many brands and organizations face as rumors swirl that the United States federal government may put a nationwide ban on the popular app.
The Role of PR in a Post-Search World
March 20th, 2023 by PRNEWSAs AI continues to intermediate more channels, brands must focus on building mindshare to ensure they remain top of mind for consumers. This means that when users ask a large language model about a specific brand or product, they are more likely to receive directly relevant and clickable links.
Why Employee Advocacy is Critical to Your Social Media Strategy
March 1st, 2023 by Matt PetterutoOne of the most effective, but oftentimes underutilized, strategies that can significantly broaden an organization’s reach on social media is the implementation of a coordinated employee advocacy program.