A roundtable of Social Shake-Up speakers emphasizes the sector’s move toward paid creators and an emphasis on authenticity.
Social Media & SEO
Wallets Open: Social Media is Becoming a Creator-Heavy SpaceJune 23rd, 2022 by Seth Arenstein
[VIDEO] This Month’s ‘Social Break’ Explores Strategic OnboardingJune 15th, 2022 by PRNEWS
This month’s Social Break explores strategic onboarding for social media clients.
Dark Social: What Every PR Professional Needs to KnowJune 9th, 2022 by Richard Benson
There’s a large amount of PR content shared on dark social channels. That makes understanding its platforms important for communicators.
Engagement on Social with Travel Brands Down 38% YOY; Zoos, Museums Enjoy Largest GrowthJune 7th, 2022 by Erika Bradbury
Engagement on social media (specifically, on Facebook, Twitter and Instagram) with travel-related brands was down 38 percent year-over-year from May 2021 to May 2022, according to Shareablee powered by Comscore. The decline is likely due to the fact that there was a “boom in travel engagements in 2021 when COVID restrictions were lifted in many locations,” points out Madison Busick, analyst at Comscore.
The Metaverse isn’t a Certainty, but Certainly PR Pros Should Explore ItJune 6th, 2022 by Seth Arenstein
It’s unclear what the metaverse will look like eventually and when. Still, communicators should investigate it sooner not later.
Social Platforms Vary, Don’t Rely on One for All Your KPIsMay 12th, 2022 by Erika Bradbury
#SSU2022 speaker Joseph Alves, associate, social strategy at WarnerMedia, urges marketers to avoid using one platform to generate all your KPIs.
Avoiding Metaverse Mayhem: Regulating Virtual Influencers as Nearly HumanMay 11th, 2022 by Allison Fitzpatrick and Samantha Rothaus
In recent months, the metaverse has become an increasingly popular buzzword. Companies are building metaverse platforms and exploring unique ways of engaging consumers within these new digital landscapes. Influencer marketing likely will remain an important… Continued
#DetoxYourFeed: Creating an Online Narrative of Self-Love for Today’s YouthMay 9th, 2022 by Andrew Byrd
In #DetoxYourFeed, Dove is looking to improve mental health of teens by encouraging social media unfollows.
CPG Video Engagement Grows 52% on Instagram, Drops 9% on FacebookMay 2nd, 2022 by Erika Bradbury
For CPG companies, consumer engagement with Instagram videos rose 52 percent year-over-year, from March 2021 to March 2022, according to Shareablee powered by Comscore. Engagement, or actions, is the sum of likes, shares and comments.… Continued
Musk’s Purchase of Twitter Stirs PR ConcernsApril 25th, 2022 by Nicole Schuman
You can be sure the Twitter PR department has its hands full today as well into the far future with Elon Musk at the helm.