Social Media & SEO

Tik Tok application icon on iPhone screen. Tiktok Social media network.

TikTok Ban Looms: What Users Need to Know and Why YouTube Might Be Their Next Move

November 11th, 2024 by

Forty six percent of those surveyed said they’ll use YouTube more, 39% said Instagram, 38% said YouTube Shorts, 30% said Facebook and 23% said X (formerly Twitter). YouTube makes sense because its algorithmic discovery is similar, especially when it comes to learning and making content recommendations.

Jason and Travis Kelce on their Youtube broadcast of their podcast "New Heights"

PR Roundup: Jason Kelce’s Public Crisis, X Unblocked and the State of PR Measurement

November 7th, 2024 by

This week’s PR Roundup features an analysis of Jason Kelce’s crisis response, advice on how brands should respond to the X blocking lift and a link to the latest Muck Rack State of PR Measurement report.

The Chief Communications Officers Roundtable on Emerging Trends and Tactics at the Mid-Atlantic MarCom Summit on Oct. 30, 2024 in Arlington, Virginia, in which panelists discussed innovative strategies used to connect with their audiences. 

CCOs Reveal Best Practices for AI, Social Media and Other Digital PR

November 4th, 2024 by

PRNEWS attended a Chief Communications Officers Roundtable on Emerging Trends and Tactics in which panelists discussed innovative strategies used to connect with their audiences. 

Movies Should Be Scary, Skincare shouldnt' be tagline for philosophy skincare's retinol messaging campaign with Sarah Michelle Gellar

PR Roundup: Election Week Advice, McDonald’s Update, Scream Queens

October 31st, 2024 by

This week’s PR Roundup explores last-minute advice for communicators during election week, an evaluation of McDonald’s E. coli response and a notable Halloween campaign that channels a famous scream queen.

Krispy Kreme

From Halloween to Harvest: A Guide to Spooky Season Campaigns That Last

October 30th, 2024 by

In a recent conversation with PRNEWS, Will Trowbridge, Founder of creative entertainment agency, Saylor,  discussed best practices to follow when creating Halloween and “spooky” seasonal content campaigns.

LYON, FRANCE - 7 JULY, 2019: USA women's national team celebrate with a trophy after the 2019 FIFA Women's World Cup Final match between USA and Netherlands.

PR Roundup: Brands and Women’s Sports, Harris Visits Fox News, Social Media Gifting

October 17th, 2024 by

This week’s PR Roundup features a look into brands’ commitment to women’s sports, how Vice President Kamala Harris fared on Fox News and how influential social media is regarding gifting.

The PR and Marketing Effort Behind Chinese Laundry’s Taylor Swift Effect

October 16th, 2024 by

Chinese Laundry CMO Sarah Zurell is on a mission to make the fashion footwear brand cool again—as it was in the ’80s. And that, in her mind, meant they should be cool enough for Taylor Swift. Thanks to a coordinated PR effort on the part of Zurell’s PR agency CLD, some creative marketing tactics and a symbiotic relationship between marketing and PR, that dream was realized. We caught up with Zurell to discuss the PR-marketing partnership that made her pie-in-the-sky goal a reality.

Woman using social media app to read news on mobile phone

Media Outlets to PR Pros: Pitch Multi-platform, Social-Friendly and Niche Storytelling

October 2nd, 2024 by

It is imperative for PR pros to ensure that the essence of their story is flexible enough to work across multiple platforms while maintaining a compelling core message​.

AI-Powered Answer Engines: Five Ways to Proactively Manage Reputation

October 2nd, 2024 by

An Institute for Public Relations Webinar last week, titled “Al-Powered Answer Engines: Shifts in Digital Reputation Building,” panelists outlined five ways in which marketing and communications professionals can proactively manage digital brand reputation amid the shift brought about by AI-powered answer engines.

person holding a tactile mobile smartphone sending text messages with negative emojis to symbolize an influencer crisis

How to Handle an Influencer-Born Crisis

September 30th, 2024 by

PRNEWS spoke to Alyson Buck of Samsung Electronics America on how to plan in advance for influencer crises and how brands should respond if one occurs.