Video continues to steal the show when it comes to engagement on social for brands in the consumer packaged goods (CPG) categories. 73% of the actions on the top 500 posts from CPG brands were either videos or reels, according to exclusive data from Shareablee powered by Comscore. This is compared to only 59% of all engagements on the top 500 posts in August 2021.
Social Media & SEO
Delicate Balance: PR Sees Vetting, Contracts and Creative Freedom as Best Approach with InfluencersSeptember 30th, 2022 by Erika Bradbury
In this virtual roundtable three agency leaders discuss best practices for influencer marketing and PR’s role in overseeing creators’ freedom while protecting brands’ reputation.
How Cox Communications Deploys a Framework on Social IssuesSeptember 27th, 2022 by Erika Bradbury
Cox Communications’ senior director of brand strategy & new media previews a framework the company uses when considering social issues.
‘Quiet Quitting’ Yields Loud Consumer Engagement and Posts on Social in AugustSeptember 6th, 2022 by Erika Bradbury
There were no social posts on Twitter, Facebook or Instagram mentioning “quiet quitting” in previous years. In August 2022, however, there were over 2.1k posts, 1.4 million actions, and 1.5 million video views among brands, publishers, and influencers on these platforms
Why Part of Georgia-Pacific’s Social Media Team Sits within CommunicationSeptember 2nd, 2022 by Erika Bradbury
In this interview, Emily Schwarz, sr. manager of corporate communications at Georgia-Pacific, discusses the importance of the social media team having a seat at the comms table, and where and how the social team comes in on brand responses for societal issues.
Explainer: What is a Bounce Rate?August 31st, 2022 by Erika Bradbury
We look at the definition of bounce rates and how they apply to communicators.
Should You Piggyback on the Pumpkin Spice Latte (PSL) Craze?August 30th, 2022 by Nicole Schuman
Brands cashed in on the trending release, with some achieving a better delivery when piggybacking on PSL than others.
A Guide to Conducting a 12-Point Social Media Strategy AuditAugust 26th, 2022 by Steve Denker
We offer a guide to conducting a basic, 12-point social media audit that uses empirical data and interpreted evaluation.
Virtual Influencers Offer Advantages, but They’re Not Plug ‘n’ PlayAugust 3rd, 2022 by Eric Dahan
AI-enabled virtual influencers should offer brands better safety and targeting abilities. Yet, in the metaverse, ‘life’ isn’t always simple.
Nostalgia Works: Bears and Bells Boost Engagement 31% YOY with Colleges’ Social PostsJuly 28th, 2022 by Erika Bradbury
Data from Shareablee powered by Comscore illustrates an age-old maxim: people are more inclined to buy when they feel good about what they’re purchasing.