Forty six percent of those surveyed said they’ll use YouTube more, 39% said Instagram, 38% said YouTube Shorts, 30% said Facebook and 23% said X (formerly Twitter). YouTube makes sense because its algorithmic discovery is similar, especially when it comes to learning and making content recommendations.
Social Media & SEO

TikTok Ban Looms: What Users Need to Know and Why YouTube Might Be Their Next Move
November 11th, 2024 by Jonathan Futa
PR Roundup: Jason Kelce’s Public Crisis, X Unblocked and the State of PR Measurement
November 7th, 2024 by Nicole SchumanThis week’s PR Roundup features an analysis of Jason Kelce’s crisis response, advice on how brands should respond to the X blocking lift and a link to the latest Muck Rack State of PR Measurement report.

CCOs Reveal Best Practices for AI, Social Media and Other Digital PR
November 4th, 2024 by Nicole SchumanPRNEWS attended a Chief Communications Officers Roundtable on Emerging Trends and Tactics in which panelists discussed innovative strategies used to connect with their audiences.

PR Roundup: Election Week Advice, McDonald’s Update, Scream Queens
October 31st, 2024 by Nicole SchumanThis week’s PR Roundup explores last-minute advice for communicators during election week, an evaluation of McDonald’s E. coli response and a notable Halloween campaign that channels a famous scream queen.

From Halloween to Harvest: A Guide to Spooky Season Campaigns That Last
October 30th, 2024 by Nicole SchumanIn a recent conversation with PRNEWS, Will Trowbridge, Founder of creative entertainment agency, Saylor, discussed best practices to follow when creating Halloween and “spooky” seasonal content campaigns.

PR Roundup: Brands and Women’s Sports, Harris Visits Fox News, Social Media Gifting
October 17th, 2024 by Nicole SchumanThis week’s PR Roundup features a look into brands’ commitment to women’s sports, how Vice President Kamala Harris fared on Fox News and how influential social media is regarding gifting.

The PR and Marketing Effort Behind Chinese Laundry’s Taylor Swift Effect
October 16th, 2024 by Kaylee HultgrenChinese Laundry CMO Sarah Zurell is on a mission to make the fashion footwear brand cool again—as it was in the ’80s. And that, in her mind, meant they should be cool enough for Taylor Swift. Thanks to a coordinated PR effort on the part of Zurell’s PR agency CLD, some creative marketing tactics and a symbiotic relationship between marketing and PR, that dream was realized. We caught up with Zurell to discuss the PR-marketing partnership that made her pie-in-the-sky goal a reality.

Media Outlets to PR Pros: Pitch Multi-platform, Social-Friendly and Niche Storytelling
October 2nd, 2024 by Matt LevisonIt is imperative for PR pros to ensure that the essence of their story is flexible enough to work across multiple platforms while maintaining a compelling core message.

AI-Powered Answer Engines: Five Ways to Proactively Manage Reputation
October 2nd, 2024 by Kaylee HultgrenAn Institute for Public Relations Webinar last week, titled “Al-Powered Answer Engines: Shifts in Digital Reputation Building,” panelists outlined five ways in which marketing and communications professionals can proactively manage digital brand reputation amid the shift brought about by AI-powered answer engines.

How to Handle an Influencer-Born Crisis
September 30th, 2024 by Nicole SchumanPRNEWS spoke to Alyson Buck of Samsung Electronics America on how to plan in advance for influencer crises and how brands should respond if one occurs.