In this exclusive Q&A, Katie Suiters draws from her experience working with executives across industries (and also as a former TV producer) to share practical guidance on how senior leaders can step in front of the camera and truly connect with their audiences through thought leadership on video.
Social Media & SEO


Influencer Q&A: Tracking ROI, Avoiding Pitfalls, and Knowing When to Walk Away
August 4th, 2025 by Nicole SchumanIn a wide-ranging audience Q&A, experts Davitha Tiller of HAVAS and Molly Soloff of Derris, broke down the complexities of influencer marketing for PR—from measuring ROI and sourcing talent to negotiating contracts and evaluating long-term partnerships.

PR Roundup: Silence from American Eagle, AI Models in Vogue, USPS and Pantone Team Up
July 31st, 2025 by Nicole SchumanThis week’s PR Roundup explores some fresh takes about the American Eagle/Sydney Sweeney situation, Vogue getting roasted for publishing a Guess ad featuring a model created by AI, and a partnership between USPS and Pantone celebrating the former’s big 250th birthday.

Friday Is the New Monday: Just Ask RealSense’s 500 Headlines
July 31st, 2025 by Curtis SparrerBospar understood releasing news on a Friday, especially in the middle of the summer, is traditionally avoided at all costs. But the agency felt RealSense’s story’s news value—and the embargoed media outreach—was strong enough to carry the moment.

Why LinkedIn Opening the API Is a Game-Changer for Executive Influence
July 28th, 2025 by Dorianne CiccarelliWith LinkedIn’s newly launched open API for personal profiles, which recently rolled out globally, communications teams can now unlock faster, more accurate and actionable insights.

PR Roundup: Sony’s Sustainability, AI Summary Crisis, Top 50 Creator-Journalists
July 24th, 2025 by Nicole SchumanThis week’s PR Roundup looks at what communicators can learn from Sony’s public pledge for product sustainability, a new list honoring the top 50 independent creator-journalists and the continuing problem of AI summary results for the news industry and earned media.

Coldplay Conundrum: Fallout From That Viral Concert Video
July 21st, 2025 by Shannon MulaireYou may not expect your CEO and head of HR to be caught on a jumbotron at a Coldplay concert seemingly having an affair, shown through a viral video, but that’s exactly what crisis is—expecting the unexpected.

When AI Owns the Summary, PR Must Own the Story: Thought Leadership in an AI World
July 21st, 2025 by Matt CaiolaBrands that once relied on bylines, interviews and expert commentary to shape reputation now face a new challenge: how to maintain their voice and protect intellectual property in a world where an AI summary decides what gets seen, cited and remembered.

PR Roundup: Elmo Hacked, Reputation Risk in Europe, Clueless Is Back
July 17th, 2025 by Nicole SchumanThis week’s PR Roundup looks at lessons from the Elmo account hack on X, a new reputation risk survey that compares Europe and the United States, and Clueless celebrating a big anniversary with some fun, inventive swag for all ages.

When Minutes Matter: The New Rules of Brand Defense for Revolve, Poppi and More
July 17th, 2025 by Maria PachecoIn an era where every brand will inevitably weather some form of social media storm, including Poppi and Revolve, conventional approaches simply cannot keep pace. How can organizations respond with sufficient speed and authenticity while still building lasting business value?