Social Media & SEO

A Black businesswoman engages confidently with a camera, gesturing as if explaining a complex concept during a video blog or webinar session in a modern office environment.

Thought Leadership on Video: Where Execs Need to Show Up Now

August 6th, 2025 by

In this exclusive Q&A, Katie Suiters draws from her experience working with executives across industries (and also as a former TV producer) to share practical guidance on how senior leaders can step in front of the camera and truly connect with their audiences through thought leadership on video.

The Influencer and Creator Economy Q&A title card

Influencer Q&A: Tracking ROI, Avoiding Pitfalls, and Knowing When to Walk Away

August 4th, 2025 by

In a wide-ranging audience Q&A, experts Davitha Tiller of HAVAS and Molly Soloff of Derris, broke down the complexities of influencer marketing for PR—from measuring ROI and sourcing talent to negotiating contracts and evaluating long-term partnerships.

USPS and Pantone team up. Mr. Zip Orange

PR Roundup: Silence from American Eagle, AI Models in Vogue, USPS and Pantone Team Up

July 31st, 2025 by

This week’s PR Roundup explores some fresh takes about the American Eagle/Sydney Sweeney situation, Vogue getting roasted for publishing a Guess ad featuring a model created by AI, and a partnership between USPS and Pantone celebrating the former’s big 250th birthday.

Intel's RealSense Agility Robot

Friday Is the New Monday: Just Ask RealSense’s 500 Headlines

July 31st, 2025 by

Bospar understood releasing news on a Friday, especially in the middle of the summer, is traditionally avoided at all costs. But the agency felt RealSense’s story’s news value—and the embargoed media outreach—was strong enough to carry the moment.

Using LinkedIn to measure executive leadership

Why LinkedIn Opening the API Is a Game-Changer for Executive Influence

July 28th, 2025 by

With LinkedIn’s newly launched open API for personal profiles, which recently rolled out globally, communications teams can now unlock faster, more accurate and actionable insights.

A white Sony Playstation 5 controller and PlayStation 5 console on a dark table. Sony said the console will now have a power saving option.

PR Roundup: Sony’s Sustainability, AI Summary Crisis, Top 50 Creator-Journalists

July 24th, 2025 by

This week’s PR Roundup looks at what communicators can learn from Sony’s public pledge for product sustainability, a new list honoring the top 50 independent creator-journalists and the continuing problem of AI summary results for the news industry and earned media.

Astronomer couple goes viral on kiss cam at Coldplay concert

Coldplay Conundrum: Fallout From That Viral Concert Video

July 21st, 2025 by

You may not expect your CEO and head of HR to be caught on a jumbotron at a Coldplay concert seemingly having an affair, shown through a viral video, but that’s exactly what crisis is—expecting the unexpected.

When AI Owns the Summary, PR Must Own the Story: Thought Leadership in an AI World

July 21st, 2025 by

Brands that once relied on bylines, interviews and expert commentary to shape reputation now face a new challenge: how to maintain their voice and protect intellectual property in a world where an AI summary decides what gets seen, cited and remembered.

Fisher Price Little People set of the characters from Clueless, Cher, Dionne and Tai

PR Roundup: Elmo Hacked, Reputation Risk in Europe, Clueless Is Back

July 17th, 2025 by

This week’s PR Roundup looks at lessons from the Elmo account hack on X, a new reputation risk survey that compares Europe and the United States, and Clueless celebrating a big anniversary with some fun, inventive swag for all ages.

Three cans of Poppi Prebiotic Soda on a bed of ice.

When Minutes Matter: The New Rules of Brand Defense for Revolve, Poppi and More

July 17th, 2025 by

In an era where every brand will inevitably weather some form of social media storm, including Poppi and Revolve, conventional approaches simply cannot keep pace. How can organizations respond with sufficient speed and authenticity while still building lasting business value?