This week’s PR Roundup looks at Elmo’s impact on mental health, a preview of Super Bowl advertising themes and a new frontier for niche PR: Higher education.
Social Media & SEO
PR Roundup: Elmo’s Empathy, Super Bowl Ad Preview, Higher Ed Crisis Prep
February 1st, 2024 by Nicole SchumanWhat Communicators Can Learn From Gen Z’s Influencer Playbook
February 1st, 2024 by Jennifer DanielOur author explores what PR professionals can learn from of a pair of Gen Z influencers’ approach to content creation and digital marketing.
TikTok News Anchors: A New Frontier for PR Professionals?
February 1st, 2024 by Nicole SchumanThis shift in media consumption habits presents a unique opportunity for PR professionals. TikTok news anchors may help communicators to reach Gen Z in a way that traditional media outlets cannot.
Why Mandatory Profile Verification is Critical to Rebuilding Trust and Credibility on Social Networks
January 19th, 2024 by James MawhinneyOur author touts the benefits of profile verification for providing clients with trustworthy reputations.
Explainer: How to Define an Audience
January 10th, 2024 by Nicole SchumanToday our explainer series looks at how to define, assess and measure your audience.
How Corporate Communications Teams Can Turn Their CEOs into LinkedIn Influencers
January 8th, 2024 by Clayton Durant and Samantha FussIn 2024, corporate communication teams can steer their C-suites in transitioning from occasional posters to proactive and influential personalities on LinkedIn.
Three PR Trends Agencies Can’t Afford to Miss in 2024
January 3rd, 2024 by Chris BretschgerUnderstanding current communication trends and setting a strong foundation in the new year can be critical to building success in 2024 and beyond.
The Year Ahead: Ethical AI Practices, Data-Driven PR and Prioritizing Human Interactions
December 21st, 2023 by Jennifer RisiAI is here to stay, human interactions will be more important than ever and data-driven insights will take center stage for PR pros. Explore these 2024 predictions and others.
PR Roundup: Top TikToks, MarCom Blurs, Barbie’s Missed Opportunity
December 7th, 2023 by Nicole SchumanThis week’s PR Roundup features how we can learn from the top TikToks of 2023, Muck Rack’s latest survey on the blurring lines of marketing and PR, and Mattel’s release of an Indigenous Barbie to mixed reviews.
Execs Unleashed: How LinkedIn Became the New Twitter for Knowledge Sharing
December 5th, 2023 by Ralle KaradjovIn X/Twitter’s case, the changing of the guard—and the chaos that followed—has proven to be anything but secure and consistent. This has worked in LinkedIn’s favor.