Social Media & SEO

Creator-led content: How leaders can benefit

LinkedIn Algorithm Success: What Content Works?

August 18th, 2025 by

At a recent PRNEWS event, Aneesh Lal, founder of The Wishly Group, an independent agency specializing in the B2B Creator economy, spoke about the LinkedIn algorithm and how content type choices can be impacted on… Continued

PRNEWS Reveals the 2025 Platinum Awards Shortlist

August 18th, 2025 by

We’re thrilled to unveil the shortlist for the 2025 PRNEWS Platinum Awards—a celebration of the most daring campaigns, innovative strategies and powerhouse teams in PR. Now, the stage is set to see who will claim top honors.

Taylor Swift silhouette for New Heights podcast social media post

PR Roundup: TS12 Brand Mania, White House Crime Confusion, LinkedIn Shares Top Colleges

August 14th, 2025 by

This week’s PR Roundup examines the Taylor Swift effect on brands, how miscommunications at a federal level can cause crisis, and LinkedIn’s back-to-school data. Brands Hop on Taylor Swift’s TS12 Announcement What happened: Taylor Swift… Continued

Life-size model of Superman's chest, a 2025 American superhero film based from DC Comics, display at the cinema to promote the movie

Superman Just Needs a Good Publicist

August 12th, 2025 by

In the most recent Superman film, smart PR strategy could have helped the Man of Steel.

Audio-Based Storytelling title graphic with a headshot of Christine Baratta of Global Situation Room

Podcast Perfection: Top Tips for Great Audio and Video Quality

August 11th, 2025 by

Learn how to be a great podcast guest on video and audio with Christine Baratta, Director of The Situation Room Studios and Editorial Content at the Global Situation Room.

A Black businesswoman engages confidently with a camera, gesturing as if explaining a complex concept during a video blog or webinar session in a modern office environment.

Thought Leadership on Video: Where Execs Need to Show Up Now

August 6th, 2025 by

In this exclusive Q&A, Katie Suiters draws from her experience working with executives across industries (and also as a former TV producer) to share practical guidance on how senior leaders can step in front of the camera and truly connect with their audiences through thought leadership on video.

The Influencer and Creator Economy Q&A title card

Influencer Q&A: Tracking ROI, Avoiding Pitfalls, and Knowing When to Walk Away

August 4th, 2025 by

In a wide-ranging audience Q&A, experts Davitha Tiller of HAVAS and Molly Soloff of Derris, broke down the complexities of influencer marketing for PR—from measuring ROI and sourcing talent to negotiating contracts and evaluating long-term partnerships.

USPS and Pantone team up. Mr. Zip Orange

PR Roundup: Silence from American Eagle, AI Models in Vogue, USPS and Pantone Team Up

July 31st, 2025 by

This week’s PR Roundup explores some fresh takes about the American Eagle/Sydney Sweeney situation, Vogue getting roasted for publishing a Guess ad featuring a model created by AI, and a partnership between USPS and Pantone celebrating the former’s big 250th birthday.

Intel's RealSense Agility Robot

Friday Is the New Monday: Just Ask RealSense’s 500 Headlines

July 31st, 2025 by

Bospar understood releasing news on a Friday, especially in the middle of the summer, is traditionally avoided at all costs. But the agency felt RealSense’s story’s news value—and the embargoed media outreach—was strong enough to carry the moment.

Using LinkedIn to measure executive leadership

Why LinkedIn Opening the API Is a Game-Changer for Executive Influence

July 28th, 2025 by

With LinkedIn’s newly launched open API for personal profiles, which recently rolled out globally, communications teams can now unlock faster, more accurate and actionable insights.