Social Media & SEO

B2B brands may have jumped into Facebook later than consumer brands, but they can still reap the engagement and awareness benefits of the social network.

▶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a

LeBron James, Kobe Bryant and Jeremy Lin dominated the Twitter-sphere during the NBA’s All-Star extravaganza.

Here’s a primer on the new Facebook features that take awareness building and interacting with users to another level.

Making informed decisions on time and resource allocation for social media will lead to more PR success—and fewer headaches.

Seamless social integration with live events builds anticipation before an event, deepens the event experience itself and extends the lifespan of an event beyond its calendar date.

Pinehurst Resort’s No. 2 golf course went through much-needed physical and PR makeovers, resulting in a bunker full of media coverage and an uptick in resort bookings.

Members of the PR News Corporate PR Council discuss the PR issues that give them the most sleepless nights. Tops on the list: the unpredictability of social media.

Here’s what you need to know to leverage the hottest social media platform around for your brand.

Mobile phone users spend about twice their time on Facebook compared to Twitter—and they also watch a lot of video.