Social Media & SEO

It’s good to be a generous benefactor to the community, but think about the broader business goals before leaping into a community involvement program.

Like an art curator who amasses a collection of objects to spark emotion among art lovers, smart B2B PR pros are connecting assets into a singular brand experience for stakeholders.

Creating true passion for your brand amongst customers is about building a strong emotional connection—kind of like a courtship.

Journalists pressed for time need PR’s help to do their jobs, and one way to help is to provide reporters with a comprehensive social media news release. Here are the major steps in creating such a release.

In today’s ultra-competitive business environment, total alignment between PR and sales is not a luxury—it’s a necessity.

PR News follows just how much the public "likes" the top 50 companies in CSR on Facebook.

Senior digital execs across the globe are using ineffective social media metrics such as "page views" to show social returns.

As these examples of great PR paired with ad campaigns attest, PR is not simply a support mechanism for advertising, it’s a critical driver for brand awareness.

While social media is now becoming integrated into just about every PR pro’s comms arsenal, there are situations in which the use of social platforms should be shunned.

Twitter chats can galvanize your online community with structured conversation, but before launching one first see if you can join in on existing chats.