Social Media & SEO

Acknowledging the perceived flaws of a brand’s product is a transparent way to elicit a gut-level reaction from passionate and indifferent consumers.

Integrating Twitter’s free and paid offerings is an underused way to reach a wider group of users or spark engagement from existing followers.

While social media is transforming how nonprofits communicate with stakeholders, many organizations lack the digital tools to properly manage their social platforms.

Realizing that consumers are also prospective brand stakeholders, more business-to-business communicators are engaging with them.

Some 250 PR pros at the PR News Measurement Conference learned that while "true" financial ROI from PR might be fleeting, measuring impact from campaigns is not.

Instagram may be the point of entry for communicators who have yet to venture into mobile PR.

Speed and flexibility are the PR requirements for taking breaking news and making it your own.

A comparison of two niche airlines’ social media programs clearly shows that corporate values, benefits and differentiators can be successfully communicated via social platforms.

The use of digital and social PR channels can make the traditional PR stunt more than a one-off activity.

We analyze some of the hashtags that have been driving forces for recent grassroots digital campaigns and offer tips on how to craft hashtags that are appropriate for your particular message.