In January, after being hit with a lawsuit challenging its beef content (black spike), Taco Bell responded with a “Thanks for Suing Us” announcement, that turned the Twitter conversation largely neutral (light gray spike), according… Continued
Social Media & SEO
Quick Study: Small Businesses Up Online Spend; CEOs Flock to Davos; Digital Outsourcing on the Rise; Midterm Voters Go Social
January 31st, 2011 by PRNEWSâ–¶ Small Businesses, Big Plans: The Ad-ology survey of small-business owners reveals a general optimism and increased online marketing activities for the next year. The study shows that 46% of small business owners plan to… Continued
Quick Study: Corporate Trainers Wary of Social Media as Learning Tool; Heavy Internet Usage Spawns Army of Volunteers
January 24th, 2011 by PRNEWSâ–¶ Trainers’ Social Media Reservations: Informal learning—learning that takes place independently from structured instructor-led classes or course-specific work—via social media is on the rise, but corporate training leaders cite concerns about security, productivity and quality… Continued
Data Point: The Top Corporate Citizens and Their Presence on Facebook
January 24th, 2011 by PRNEWSWe track the Facebook "likes" of the top 15 corporations in CSR as seen by the public—technology and food & beverage organizations appear to be leading the charge.
Social Media Shake-Up: Twitter Transforms PR/Journalist Relationship
January 17th, 2011 by PRNEWSAs the media moves to social platforms to hunt for and receive story ideas, PR pros must exploit this change and adjust their outreach strategies accordingly.
Measuring Your Influencers: Relevance Precedes Popularity
January 17th, 2011 by PRNEWSWhile revolutionizing the identification and measurement of influencers, social media—and its coolness factor—can also cloud the picture. PR Measurement Conference speakers Gary Lee of mBLAST and Katie Paine, among others, weigh in on the relevancy factor.
Customer Care: Actions Should Speak Louder Than—Listening
January 10th, 2011 by PRNEWSCommunicators are getting really good at monitoring what their customers are saying—it’s taking action on behalf of customers that’s lagging. But organizations large and small are starting to pick up the customer service pace.
Charting the Industry: Orgs Wrestle With Social Media ROI
January 3rd, 2011 by PRNEWSDespite all the talk of Facebook and Twitter taking over the digital communications space, corporate execs say that e-mail and Web sites command the best ROI online. Still, PR practitioners are working to realize better returns from social media.
Twitter Watch: Followers of Best Workplaces
November 12th, 2010 by PRNEWSPR News looks at the Twitter following of companies included in Fortune‘s 2010 best workplaces list.
2010 Platinum PR Awards: Anniversary Campaign
October 5th, 2010 by PRNEWSWinner: Sesame Workshop – Sesame Street’s 40th Anniversary Tasked with honoring Sesame Street’s 40th anniversary, Sesame Workshop crafted a robust campaign to cement the show’s iconic legacy and to market its new segments, format and CGI animation style. With… Continued