Once upon a time, one week separated the NFC and AFC Conference championship games and the Super Bowl. There's nothing really in it for the fans to have to wait two weeks for big game,… Continued
Social Media & SEO
A Few Things About San Francisco
February 2nd, 2012 by Steve GoldsteinAt PR News we’re pretty excited about our Feb. 16 Digital PR/Social Media Summit. Yes, we know we’ve got a great lineup of presenters: Ashley Dillon of Southwest Airlines, Stacy Green of Mashable, Sally Falkow… Continued
A Few Things About San Francisco
February 2nd, 2012 by PRNEWSAt PR News we’re pretty excited about our Feb. 16 Digital PR/Social Media Summit. Yes, we know we’ve got a great lineup of presenters: Ashley Dillon of Southwest Airlines, Stacy Green of Mashable, Sally Falkow… Continued
Facebook’s Message to Investors: Look to the Stars
February 2nd, 2012 by PRNEWSFacebook has been sending a loud and clear message to investors: Pay more attention to the value it will provide over the long term, and don’t get too caught up in how big it opens… Continued
An Opportunity for Pinkberry to Do Good
February 2nd, 2012 by PRNEWSTry to imagine worst-case scenarios for a corporate communications team—a company’s co-founder being arrested for beating a homeless man with a tire iron would likely rank somewhere near the top of the list. That’s the… Continued
Ship Crisis Affects Cruise Industry Rep
January 30th, 2012 by PRNEWSIn data exclusive to PR News, negative social sentiment about the cruise industry spiked the day after the Costa Concordia disaster.
Tip Sheet: 10 Ways to Solidify PR’s Role in Social Strategy
January 30th, 2012 by Mike HollywoodFor the PR executive, it’s not all about smart social media tactics—it’s also about becoming a strategic leader in social media within your organization.
B2B Communications: Use Integrated Approach to Engage Industry Analysts and Manage Reputation
January 30th, 2012 by Mary BuhayB2B PR pros discuss the changing face of analyst relations and the new techniques being used to reach these important targets.
Case Study: Using Twitter, American Airlines Defuses Security Incident
January 30th, 2012 by Bill MiltenbergAfter receiving a phone call saying a bomb was on board one of its planes, American Airlines’ social media-driven response was anything but phoned in.
As Texting Moves From Simple Prompts to Bottom-Line Actions, R U Ready?
January 23rd, 2012 by Scott Van CampAdvances in technology and a steady increase in activity may soon make texting a viable tactic within overall communications strategies.