Social Media & SEO

Mapping your social graph enables you to locate and build relationships with influencers. But look out: Information travels fast along the graph.

Whether it’s improving your search visibility or your brand’s syndication across platforms, at present Google+’s advantages far outweigh the disadvantages of not having a presence on the platform.

The rapid adoption of the use of social media in employee communications begs a provocative question: Have internal PR practitioners become community managers?

PR News Advisory Board members weigh in on the hot communications topics of the past year and predict the top trends to watch for in 2012.

The ability to home in on specific groups of users makes social media advertising an enticing way to improve engagement.

Corporate social responsibility experts weigh in on the highlights—and lowlights—of CSR in 2011, and reveal the hot trends to look for in 2012.

Those beloved fictional characters behind popular brands have considerable PR advantages—including 24/7 availability.

The overarching theme of November 2011’s IABC/PRIME measurement conference? Research, measurement and evaluation capabilities are within reach and budget of all communicators.

Canadian liquid natural gas facility Canaport LNG puts itself to the test as it manages an invented crisis.

There are five key questions to ask to determine if you are measuring your social media activity effectively.