Social Media & SEO

Speed and flexibility are the PR requirements for taking breaking news and making it your own.

A comparison of two niche airlines’ social media programs clearly shows that corporate values, benefits and differentiators can be successfully communicated via social platforms.

The use of digital and social PR channels can make the traditional PR stunt more than a one-off activity.

â–¶ Public Down on Leaders: Business, political and religious leaders are falling short of expectations around the world—with Europeans and Americans the most disillusioned—according to a 12-country survey by Ketchum released in March 2012. In… Continued

We analyze some of the hashtags that have been driving forces for recent grassroots digital campaigns and offer tips on how to craft hashtags that are appropriate for your particular message.

In the past year, the number of Hispanics using social media grew by 38% versus a 16% growth rate for the general population.

Twitter is the most popular social media platform for CEOs, according to a BRANDfog study.

Invisible Children’s CEO responded quickly and efficiently to public critiques of his organization, but there are times when a quick response to a crisis can serve to inflame rather than cool down a situation.

PR News’ Measurement Hall of Fame inductees, class of 2012, discuss the effects of social media on PR measurement, moving from outputs to outcomes and more.

Here’s how to arm your employees with the digital do’s and don’ts that will protect and build your brand.