Social Media & SEO

Joy Hays, worldwide manager, digital and social media communications at Texas Instruments, provides the most effective ways to measure the impact of Twitter, Facebook and Pinterest.

Crisis expert Dallas Lawrence of Burson-Marsteller provides 13 tips for PR pros in the midst of a crisis.

New research confirms the notion of tailoring the audience’s needs before your brand’s, while communicating positive messages.

Rishad Tobaccowala saw the future of digital while many communicators were still making the transition from AOL to their Yahoo email accounts—let alone gmail. This pioneer in digital marketing was on the vanguard of the… Continued

Melissa Todisco, VP at Hunter PR, provided PR News with some boots-on-the-ground coverage from this year’s gathering in Austin.

The commonly used word “pitch” can be a disservice to the PR trade.  Pitching a story to a reporter assumes there’s a catcher (often there is no one on the other end to receive it… Continued

Pinterest’s new Web Analytics gives website site owners insights into how people are interacting with pins that originate from their sites.

At Social Media Week New York, experts from a variety of industries to discuss lessons learned from Hurricane Sandy and best practices for social media campaigns in 2013.

Localization is becoming increasingly vital to business success but few communicators are set up to achieve this aim.

As communicators, we are all doing content marketing now—here’s how to do it better.