Social Media & SEO

While social media use among CEOs themselves lags, many chief executives still "get" social media, but require metrics that truly matter to the business.

Close to half of marketing executives polled find social media measurement—and defining its ROI—is their greatest challenge.

The ability to provide meaningful metrics on these three important PR components might just punch your ticket to the C-suite.

While big brands’ Facebook pages feature innovative apps that are collecting large numbers of followers, it’s the Olympic athletes and their stories that foster much deeper engagement.

Which day is most prime for engagement on YouTube? Monday—but more YouTube initiatives are launched on Wednesday and Thursday.

Like it or not, there will be tweets by your brand’s followers that cry out for a response. Here, three social media specialists discuss the process they go through in answering both bad and good Twitter posts.

In hiring the next generation of PR professionals, PR agency Affect went to the platform where the candidates hang out: social media.

Even if you have plenty of time to prepare for the possible outcomes of a court or regulatory ruling, it still takes cool nerves and fast action to align your messages for different groups of stakeholders.

Since the dawn of digital, a fight over who will serve clients—full-service PR agencies or digital/social specialist firms—has been raging. Here corporate and agency practitioners weigh in on both choices.

In a study of its own Facebook and Twitter fans, Discovery Communications identifies what draws the social audience to the next critical steps of engagement.