Social Media & SEO

Heed Murdoch’s Warning with These Facebook Alternatives

May 17th, 2013 by

Here are three under-the-radar social networks that are gaining traction. Get to know them now in case Murdoch’s prediction becomes a reality.

To Write Well is to Advance in Your Career: 7 Tips for Aspiring Writers

May 17th, 2013 by

Has writing become a lost art, a nice-to-have skill but not a necessary one? I sure hope not. For those of us who cherish the written word and are prone to find typos on cereal… Continued

Writing Bootcamp: Storytelling and Editing are the Pillars of Successful PR Communications

May 16th, 2013 by

Here’s a snapshot of PR News’ May 14 Writing Bootcamp in Washington, D.C.

Pin-spiration: Discovering Recipes (and Brand Advocates) Through Pinning Bloggers

May 14th, 2013 by

Pinterest has opened the door to discovering hundreds of creative food-focused bloggers, each with his or her own unique style and taste.

SMBs Boost Spending on Digital Marketing; Facebook & Fans Worth About $174 a Clip to Consumer Brands

May 13th, 2013 by

Two thirds of small businesses plan to invest as much — or more — on digital marketing in 2013. The value of a Facebook fan has increased 28% since 2010.

Hertz Links PR and Customer Service As Social Channels Grow

May 13th, 2013 by

Last summer, the car rental company rolled out a new dashboard that integrates its social channels into customer service.

3 Ways to Convince C-level Executives to Invest in Social

May 10th, 2013 by

Here’s how to convince your boss to back social spending.

PR Expert Weighs in on McDonald’s Charles Ramsey Tweet

May 9th, 2013 by

To tweet or not to tweet? Here’s advice for brands unintentionally associated with an awful event.

4 Video Trends that are Critical for PR Pros

May 7th, 2013 by

As YouTube reconciles its brand identity, PR pros need to adapt to the constantly changing landscape of the platform.

4 Ways to Manage a Celebrity Tantrum on Twitter

May 6th, 2013 by

Rainn Wilson got even with USAirways on Twitter when his connecting flight departed earlier than scheduled.