Social Media

Charting the Industry: Orgs Wrestle With Social Media ROI

January 3rd, 2011 by

Despite all the talk of Facebook and Twitter taking over the digital communications space, corporate execs say that e-mail and Web sites command the best ROI online. Still, PR practitioners are working to realize better returns from social media.

Twitter Watch: Followers of Best Workplaces

November 12th, 2010 by

PR News looks at the Twitter following of companies included in Fortune‘s 2010 best workplaces list.

2010 Platinum PR Awards: Anniversary Campaign

October 5th, 2010 by

Winner: Sesame Workshop – Sesame Street’s 40th Anniversary Tasked with honoring Sesame Street’s 40th anniversary, Sesame Workshop crafted a robust campaign to cement the show’s iconic legacy and to market its new segments, format and CGI animation style. With… Continued

Twitter Watch: Followers of Best Workplaces

September 13th, 2010 by

Google leads Fortune’s Best Places to Work list in number of Twitter followers.

NonProfit PR Awards: Event PR: Pro Bono

November 9th, 2009 by

Campaign: WWF’s Earth Hour 2009 Winner: World Wildlife Fund & Creaxion On March 28, 2009, at 8:30 p.m., hundreds of millions of people from around the world came together in a global call for action… Continued

Toy Story: An Iconic Brand Gets Nostalgic and Goes Digital

October 27th, 2009 by

Tonka trucks, Barbie and Ken, Etch-A-Sketch, Cabbage Patch Kids, Beanie Babies—these iconic toy brands were each best-sellers in their own right, having become symbols for entire generations of children over the years. LEGO Systems, the company behind the toy building brick sets, is among these long-standing toy leaders, having emerged as a favorite among children of all ages.

PR News Announces 2009 Platinum PR Award Winners

October 26th, 2009 by

PR News presented its Platinum PR Awards at a luncheon event in New York on Oct. 21, honoring the past year’s most innovative and envelope-pushing communications efforts, and what a year it was.

CableFAXIES Awards Winners Announced

March 30th, 2009 by

Showtime Networks’ PR pros were named PR Team of the Year at the CableFAXIES Awards luncheon held today at the National Press Club in Washington, D.C, where CableFAX: The Magazine (sister publication of PR News)… Continued

Case Study: Transition of Power: Communicating to Maintain Brand Strength & Consumer Confidence During an Acquisition

December 15th, 2008 by

Company: SurfControl Agency: Citigate Cunningham Timeframe: 2007 Periods of transition around mergers and acquisitions present innumerable challenges for organizations, especially when a primary goal is to retain a brand’s relevance and prominence in the marketplace.… Continued

#pinkslime in the Spotlight: Hashtags Take Center Stage

April 2nd, 2012 by

We analyze some of the hashtags that have been driving forces for recent grassroots digital campaigns and offer tips on how to craft hashtags that are appropriate for your particular message.