Social Media & SEO

Here’s a snapshot of PR News’ May 14 Writing Bootcamp in Washington, D.C.

Pinterest has opened the door to discovering hundreds of creative food-focused bloggers, each with his or her own unique style and taste.

Two thirds of small businesses plan to invest as much — or more — on digital marketing in 2013. The value of a Facebook fan has increased 28% since 2010.

Last summer, the car rental company rolled out a new dashboard that integrates its social channels into customer service.

Here’s how to convince your boss to back social spending.

To tweet or not to tweet? Here’s advice for brands unintentionally associated with an awful event.

As YouTube reconciles its brand identity, PR pros need to adapt to the constantly changing landscape of the platform.

Rainn Wilson got even with USAirways on Twitter when his connecting flight departed earlier than scheduled.

He added that as social channels proliferate, companies will up the ante on budgeting for such channels. “Social media lets you get more creative, for a relatively low-dollar cost, on how to get out the

Forbes recently released data from its 2013 Most Reputable U.S. Companies report.