Social Media & SEO

PR execs are not supposed to parrot the boss. At least on paper. Despite the tremendous changes throughout the PR field, one thing remains a constant: The ability of PR managers to take an alternative… Continued

Breaking Bad aired its eagerly anticipated finale on Sunday. And whether or not you are a fan of the show, it’s hard to argue that its impact on television has been significant and undeniable.

Google late last week overhauled of its algorithm in a move that will reportedly affect 90% of the search results it serves.

Tim Baker, VP of digital strategy at MWW, explains why the “little social-video platform that could” is alive and thriving.

Regardless of how the FTC investigation into Facebook’s new privacy changes turns out, one thing isn’t likely to change: If no one interacts with your page’s content, it won’t show up on users News Feeds.

The dearth of C-level executives on social media presents an opportunity for PR pros to step in and help CEOs build a valuable presence on social channels.

To celebrate this prestigious occasion, the PR News editors put our heads together and came up with our top punctuation pet peeves. Avoid these gaffes—and stay on our good side.

It doesn’t matter if you’re a major global brand or a local mom and pop, social media can offer several benefits to your brand. That said, the content strategy implemented within a social space requires more than a cookie cutter.

The growth in the analysis of social media has been driven by the sheer volume of data it generates, allied to the need for greater scrutiny of the Internet.

From Kenneth Cole’s tweet during Arab Spring to the recent YouTube video of a Golden Corral chef featuring meat behind a dumpster, the Web is littered with branded stories of woe.