Social Media & SEO

The use of social media just got a little more relevant—and risky—for publicly traded companies.

Don’t wait for your CEO to say “bottom-line me” when you’re reporting social media metrics.

A Memorial Day social media campaign from a savvy brand raises awareness of our nation’s troops while asking little of its fans—a neat trick.

Whether it’s an email to subscribers or a simple tweet, nothing makes an organization seem less professional than errant spelling or obvious mistakes.

You’re a busy journalist. You’re on deadline. You’re trying to round up sources and interviews for a story you need to crank out today. One of your most promising sources is not responding, gone off… Continued

Skiers and snowboarders are having an increasingly tough time finding new powder to master. The culprit? Climate change.

Here are three under-the-radar social networks that are gaining traction. Get to know them now in case Murdoch’s prediction becomes a reality.

Has writing become a lost art, a nice-to-have skill but not a necessary one? I sure hope not. For those of us who cherish the written word and are prone to find typos on cereal… Continued

Here’s a snapshot of PR News’ May 14 Writing Bootcamp in Washington, D.C.

Pinterest has opened the door to discovering hundreds of creative food-focused bloggers, each with his or her own unique style and taste.