Social Media & SEO

By going to Facebook Wednesday to announce his retirement from baseball following the upcoming season, the Yankee shortstop put on a clinic on how to use social media to strike the right tone for sensitive subjects.

Imitation is the sincerest form of flattery, right? And that includes social channels. Twitter is experimenting with yet another profile redesign, channeling Facebook, Google+ and Pinterest’s image-heavy formats in a yet-to-be-released update. Mashable reports that… Continued

Dumb Starbucks was among the top trending stories of the last 24 hours, for sure. And while it has come and gone already, as Los Angeles County health inspectors shut the store down on Monday for operating without a valid permit, it deserves recognition from the communications perspective for several reasons.

Storytelling is a fundamental skill for communicators. Here are some tips to make your messaging shine.

Figuring out what works on social media is an abstruse art, as audiences are fragmented and interested in specific, narrow topics.

In today’s 24-7-365 media cycle, there’s a crisis all the time. Here are some tips on handling a crisis via social media.

There are three types of PR professionals: ineffective, good and great. It’s as simple as that, really. Most PR pros are good – they’ve found a comfortable place to practice their trade and are making… Continued

When we are looking to monetize social media, our attention should turn to how we measure passion and its resulting impact.

Simply posting content to Facebook will not guarantee that you reach your fans. Here are some tips to develop a plan for your PR efforts.

Seventy-eight percent of CMOs think custom content is the future of marketing. What can communicators do when there is no hard news to shape content?