Sherry Matthews Advocacy Marketing’s “Talk, Text, Crash” public education campaign for the Texas Department of Transportation (TxDOT) was designed to reverse the number of crashes, fatalities, and injuries tied to distracted driving.
Social Media & SEO
Ferguson, Missouri: When You’ve Lost Control of the Story, and the Situation Itself
August 14th, 2014 by Tony SilberI’ve been riveted by the fast-moving situation in Ferguson, Missouri. It seems like an event from the sixties, a dark reflection of an ugly period long past, when cities burned and communities writhed in confrontations… Continued
PR News Announces 2014 Platinum PR Awards Finalists
August 14th, 2014 by Steve GoldsteinWinners and honorable mentions in more than 40 categories—ranging from cause-related marketing and community relations to product launch, social media campaign and viral campaign—will be celebrated at a Sept. 16 luncheon event at New York’s Grand Hyatt.
Snapchat Cruises Past Twitter for Mobile Communications
August 13th, 2014 by Matthew SchwartzIn light of new data from comScore, companies and their PR agencies may no longer have the luxury of pooh-poohing Snapchat.
How to Find and Create Visual Content for Your Brand
August 12th, 2014 by Richard BrownellFinding and creating shareable visual content for your brand is easier than you might think. Here are some tips on how to make it happen.
6 Tips for Optimizing Your Social Media Content
August 11th, 2014 by Richard BrownellMany communicators optimize their brand’s website content for search, but it is just as important to optimize social media content for search.
Sharing Your Content Through Syndication
August 11th, 2014 by Diane Gage Lofgren and Holly PotterIt’s not just what you say but how far the reach that counts in today’s world of brand journalism.
Communicators Begin to Wed Social Media to E-commerce
August 11th, 2014 by PRNEWSAs social messaging matures and communicators get a better handle on aligning social platforms to their company’s financial goals, PR managers are increasingly adding a new wrinkle to their social media programs: E-commerce.
PR News Survey: PR Starts to Take the Lead on Social Media
August 11th, 2014 by PRNEWSIn the last few years, social media has quickly moved to the core of marketing communications. As a result, PR executives of all stripes are jockeying to take the lead on social channels. Now it appears as if they’re making some progress.
Tracking Twitter
August 11th, 2014 by PRNEWSThe number of unique users who are engaged with the microblogging service continues to grow, giving brands and organizations more and more opportunities to drive the conversation.