Nearly every marketer and PR professional is currently trying to figure out how best to use Snapchat, the disappearing messaging service that has become increasingly popular with young people. Nearly 20 percent of all social media users in the U.S. are on Snapchat and, according to The Wall Street Journal, the service currently processes nearly half a billion snaps per day.
If you’re a brand who wants to engage on Snapchat but don’t quite know where to start or if you should even be using the platform, here are some tips for getting off the ground courtesy of Lara Nicotra, associate manager of social and digital marketing at 16 Handles.
Don’t force it. Snapchat is great, but just because all the cool kids are doing it doesn’t mean it’s right for you. Do your customers actually use the app? With the vast majority of Snapchat’s users coming in under the age of 25, it needs to make sense with your brand’s target audience. Besides the question of talking to the right audience, will you have enough content or resources to maintain it? Answer these questions before you move forward.
Find your voice.
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