Social Media & SEO

PR pros no longer have to try and stuff their messages into a confining 15-second window. With its decision to sort posts in a user’s feed algorithmically instead of showing them in reverse chronological order, the extension of Instagram’s video limit will give communicators more room to create content that users are sure to engage with, which will help brands secure a top spot in users’ feeds.

As a PR pro your job is to garner attention for a client or brand. A well-executed Instagram contest can be a great tactic to achieve increased visibility.

We’ve compiled a list of 10 of the worst branded Twitter fails from the past decade. So get ready to smile, grimace and cringe at this selection of haphazard social media work from some of the world’s most well-known brands.

For now, Instagram’s decision to embrace an algorithmic feed shouldn’t be too concerning. If communicators weren’t doing this already, the move is just a hefty push by the company to ensure that when brands post, they’re putting out content that its users are excited about and want to engage with.

Just because it’s here today—be it an algorithm, platform or even a successful strategy—doesn’t mean it’ll be of any use tomorrow in the whirlwind that is the social media space.

If you haven’t gotten on the Facebook Video bandwagon yet, don’t worry, there’s still plenty of time to make an impression on the social network.

Instagram has been fortifying its ad service recently, and video ads embody some of the most significant opportunities for communicators on the platform.

Here’s something journalists don’t see often: a prompt and full press release from a brand that’s lost a court case.

Those who think social media is an easy way to attract a crowd likely have never attempted to mount a digital PR campaign.

Facebook rolled out its new extension of the Like system yesterday, which the company is calling “Reactions.” By opening up the platform to a slightly more nuanced expression of human emotions, Reactions offer businesses five new emotions to more accurately gauge how their messages resonate.