As new platforms continue to develop and put interesting spins on visuals, one platform has almost completely faded from the communicator’s arsenal: Vine.
Social Media & SEO
Brands are Abandoning Vine, But the Video App Isn’t Totally Useless
December 8th, 2015 by Mark Renfree11 Smart Steps All Communicators Should Take Before Year’s End
December 8th, 2015 by Diane SchwartzLet’s assume you are brilliant. And you’re an inspiration to your peers, an asset to your organization. Let’s also assume that while you’re an A-player you still have a lot to learn. As the late,… Continued
2 Easy (and Important) PR Metrics You Can Get From Google Analytics
December 3rd, 2015 by PR NewsOne of the best tools for measuring social media activity is right in front of you, and it’s free: Google Analytics. If you don’t have it set up to monitor your website, you’re missing out on extensive and easy-to-catch data that can help you optimize your PR campaigns on social media.
11 Periscope Guidelines for Expert Live Broadcasting
December 2nd, 2015 by Steve GoldsteinBy all accounts, live streaming is affordable, powerful and can be used in many contexts by a variety of organization types. You just need some expert guidance to get started as live streaming broadcaster.
#GivingTuesday Offers Lessons in Partnering and Activation
December 1st, 2015 by Seth ArensteinCorporate and personal brands celebrate #GivingTuesday.
3 Key Elements to a Google AdWords Campaign
December 1st, 2015 by Richard BrownellThere are three key steps to an effective Google AdWords campaign you can use to increase brand awareness.
Taylor Swift Makes Fan’s Dream Come True via Social Media…Yet Again!
November 30th, 2015 by Ian James WrightGood PR begets good PR for Taylor, and for you.
‘Who Needs Media Relations? I Can Reach My Audience via Social’ & Other Misperceptions
November 24th, 2015 by Steve GoldsteinSocial media continues to muddy media relations. Should PR pros spend more time using social to communicate directly with their audience or should they reverse course and invest more time in traditional media outreach?
Tips to Create Quality Video on a Shoestring and Make Sure It’s Seen
November 24th, 2015 by Seth ArensteinVideo expert Tod Plotkin provides tips on creating video, optimizing search and getting it distributed.
Snapchat Launches Another Highly Coveted ‘Discover’ Channel
November 23rd, 2015 by Ian James WrightVox is the newest brand to branch out into a new frontier of visual communication.