If your boss tells you to make a viral video that appeals to everyone, please have them read this.
Social Media & SEO
How a Brand and its Agency Broke Through a Sea of Sameness
December 11th, 2015 by Mark RenfreeTo break through, Bear Naked enlisted the help of Edelman to help tell an epic, compelling and authentic story that would resonate with Millennials.
Promoted Tweets Now Reach 500 Million ‘Logged Out’ Twitter Users
December 10th, 2015 by Mark RenfreePromoted Tweets will now be seen by Twitter’s logged-out audience of more than 500 million users, the company announced in a blog post Thursday.
2015 Rising PR Stars (corporation and association): Eliza Levy, Manager of Public Relations and Grassroots, National Council of Textile Organizations
December 9th, 2015 by Chris SeymourEliza Levy is the Manager of Public Relations and Grassroots for the National Council of Textile Organizations (NCTO). NCTO is the most visible and respected trade organization in the United States for the domestic textile… Continued
2015 PR People Awards: Social Media Professional of the Year
December 9th, 2015 by Chris SeymourWinner: Kelly Mahoney, CompTIA Social Media Manager Kelly Mahoney is the acknowledged social media expert at CompTIA. She has transformed the position and elevated the profession of social media through her work. By combining the… Continued
2015 PR People Awards: Digital Communications Leader of the Year
December 9th, 2015 by Chris SeymourWinner: John Mclnerney, SVP, Director of Healthcare Digital Strategy, Ruder Finn An enthusiastic digital evangelist, John McInerney leverages his understanding of the digital landscape – applying consumer insights to major B2C brands and exploring emerging… Continued
2015 PR People Awards: Intern of the Year
December 9th, 2015 by Chris SeymourWinner: Austin Courtney, Public Relations Intern, TheSabre.com Currently an intern at TheSabre.com, Austin Courtney’s passion for people and their stories led her to public relations, and her commitment and professional attitude, methodical analytic skills, and… Continued
2015 Rising PR Stars: Lauren Amaio, Global Strategy Group, Senior Associate
December 9th, 2015 by Chris SeymourAs one coworker has observed, Lauren Amaio is, “simply put, a star.” In just over two years at GSG, Amaio has become an indispensable member of the Public Affairs & Communications practice. Her professional demeanor,… Continued
2015 Rising PR Stars: Stephen Wilson, Senior Account Executive, Coyne PR
December 9th, 2015 by Chris SeymourThere is no task too big or small for Stephen Wilson – he will jump right in and ensure the best possible results are achieved. His accomplishments speak for themselves. However, one endeavor, in particular,… Continued
2015 Rising PR Stars (corporation and association): Seth Adam, Director of Communications, GLAAD
December 9th, 2015 by Chris SeymourSince joining GLAAD in 2009 at the age of 23, Seth Adam has ascended from entry-level employee to director of its communications team. In that time, he has been integral to building and preserving the… Continued