Since joining GLAAD in 2009 at the age of 23, Seth Adam has ascended from entry-level employee to director of its communications team. In that time, he has been integral to building and preserving the organization's reputation as the world's largest and most-visible LGBT media advocacy organization.
Adam has boosted brand awareness and perception through communications strategies that consistently dominate news coverage of LGBT issues and send culture-changing messages that move acceptance forward.
This year, for example, his team helped bring Caitlyn Jenner's story to living rooms across America, serving as an invaluable resource to ABC News for Jenner's groundbreaking interview with Diane Sawyer. GLAAD's statement about the impact of Jenner's coming out attracted headlines across the world, including TIME's "Read GLAAD's Moving Statement about Bruce Jenner."
GLAAD's tip sheet for journalists, which provided newsmakers critical information on how to get Caitlyn's story right, was viewed online more than 200,000 times and garnered more than 47,000 shares on Facebook. Following the debut of Jenner's Vanity Fair cover, GLAAD attracted more than 1.6 billion media impressions in just 36 hours, with an estimated publicity value of more than $49M, earning praise from industry trades like PR Week and Bulldog Reporter.