Build and engage in a community online just as you do in your CSR efforts.
Social Media & SEO
How to Not Visually Scream ‘Marketing!’ on Instagram
January 19th, 2016 by Ian James WrightGo with the flow and be part of the experience to get the most out of your Instagram strategy.
5 Ways to Build Your Brand on Periscope
January 15th, 2016 by Richard BrownellOne of the most powerful ways to build your brand—and your community—is through live streaming video. Here are some tips for using Periscope to do it.
Twitter Update Brings Periscope Videos into iOS App
January 13th, 2016 by Ian James WrightIt’s time to jump on the Periscope train if you haven’t already.
Social Media: The Stock Market’s Crystal Ball?
January 13th, 2016 by Jeffrey GoldbergerWe live in an era where the comments or opinions expressed via social media, whether true or false, have the ability to move markets.
5 PR Lessons From the Golden Globes
January 11th, 2016 by Seth ArensteinDespite the criticisms of The Golden Globes, they can make careers and brands; in addition there are several PR lessons we can learn from them.
Leaving Las Vegas and Entering Reality, Here Are 6 Key Takeaways from CES
January 11th, 2016 by Diane SchwartzThe buzz surrounding this year’s Consumer Electronics Show was predictably ubiquitous and positive. Even the taxi driver who picked me up from the airport was talking drones and smart homes. Surely, when you have 170,000 people… Continued
Brands’ Brief Instructional Videos Got the Most Shares on Facebook in ’15
January 11th, 2016 by PRNEWSThe takeaway for PR pros in all industries: posting brief videos with easy, useful tips is a recipe for success on Facebook.
Five Ways Social Listening Will Become Audience Intelligence in ’16
January 11th, 2016 by Bob Pearson President, Cheif Innovation Officer, W2O GroupSocial listening doesn’t cut it. Audience intelligence is replacing it.
5 Ways to Use Social Data to Build a Winning PR Campaign
January 7th, 2016 by John DonnellyBy weaving social data into your PR campaign tactics, you can remain in tune with your audience, anticipate shifts in trends and achieve a greater ROI for your efforts.