Brands need to be certain their values align with the actions they take. For nonprofits that means being cognizant of the sources of donations. As the venerable Royal Shakespeare Company in the U.K. learned this week, hell hath no fury like students with tickets that an environmentally-unfriendly brand subsidized.
Reputation
Takeaways For Startup Communicators From WeWork’s IPO Crisis
October 1st, 2019 by Justin JoffeNeumann stepped down from his role as CEO on September 24th, and less than a week later, on Monday, September 30th, WeWork’s IPO was halted indefinitely. For PR pros working in a startup environment, WeWork’s very public fall from grace holds many lessons to take back to the open office. Let’s look at a few things that communicators at any startup can take away from WeWork’s problems.
Avoiding Failure: Six Questions to Ask Before You Launch A Product
October 1st, 2019 by Kip KnightNew-product specialist Kip Knight says a significant majority of launches fail owing to a lack of strategic planning. He offers six questions all marketers need to ask before launching a product or brand to market.
After the Flood: A Clever Newsletter Keeps NY Commuters Informed
October 1st, 2019 by Sophie MaerowitzEverything old is new again. The nation’s largest public transport system has turned to a newsletter to keep commuters informed and entertained as they learn about the latest developments concerning The L-Train Project. NYC commuters love it.
Beyond Cookies: Rebranding Tips for the Girl Scouts
September 24th, 2019 by Brittany CloverAdmit it, we all know Girl Scout cookies. On the other hand, do we know the important role Girl Scouts play in encouraging young girls to become interested in science, math and technology? Do we appreciate the organization’s history? As the Boy Scouts rebrands and accepts girls in its ranks, the Girl Scouts must respond. Rebranding is the organization’s best way forward.
Position, Research and Tell Stories: PR Tips for Startups
September 11th, 2019 by Shana Starr, Bastion ElevateWorking on communications for a startup has its joys and issues. Veteran startup PR pro Shana Starr offers guidance for the communicator who’s just stepping into the startup space. She recommends extensive research, which will inform a solid media relations plan and help PR pros position a startup in the market.
How the White House and NOAA Can Repair Public Trust
September 10th, 2019 by Nicole SchumanAnything can be politicized, however, it takes a very serious turn when the safety of people is at stake. The National Oceanic and Atmospheric Administration, home of the National Weather Service, continues to be at odds following a tumultuous week with the White House on the communication of disinformation regarding Hurricane Dorian and the state of Alabama.
Fast & Furious: Platinum Keynoter David Brier on How to Nail Storytelling [VIDEO]
September 10th, 2019 by PRNEWSAt the Platinum PR Awards Gala next week in New York City, bestselling author David Brier will break down some of the biggest questions in public relations today: What makes great brands great? How can brands can survive in today’s dynamic landscape? And how do you take your brand to the next level with storytelling that inspires? Get a sneak peek as David hammers out the secret to storytelling with PRNEWS editorial director Melissa Hoffmann.
NFL Launches 100th Season Amidst Continual PR Turmoil
September 6th, 2019 by Nicole SchumanThe 100th season of the National Football League got underway earlier this week, with the sort of pomp and circumstance this television behemoth is known for generating. Yet professional football, America’s most popular sport, is showing more than a few cracks. You’d not know it, however, to listen to the vague responses to real issues that emanate from the league office in NY.
What Happens When an Apolitical Brand Finally Takes a Stand?
September 4th, 2019 by Seth ArensteinTwo more brands stepped into the gun control debate. Walmart, which sells arms, said it would halt sales of handguns, though it will continue offering hunting rifles and ammunition. Grocery chain Kroger, which, as far as we know, doesn’t sell guns, joined Walmart in asking customers not to carry arms in its stores. Did these brands make the right call?