At nearly 200 years old, Western Union is anything but a stuffy, conservative company, reluctant to change. In an interview with the company’s new communications chief, we discuss how Western Union is raising awareness of its new businesses.
Reputation
Gervais Condemns Golden Globe Artists as Complicit in Corporate Sins
January 6th, 2020 by Justin JoffeEmbedded in Gervais’ barbs was far more than a subversive comedian taking jabs at a captive audience— a reminder that, in an election year, problematic business decisions from the top tiers of a brand will continue to leave a mark on the celebrities, and spokespeople, who are doing work on behalf of that brand.
These Holiday PR Campaigns Fill Us With Cheer
December 24th, 2019 by Justin JoffeAt PRNEWS, we’ve looked at impressive branded holiday swag, and gifts for PR pros. But when it comes to really feeling warm, fuzzy, and full of mirth, there’s nothing better than a PR campaign with takeaways for you, our readers. So put down the eggnog and indulge us as we look at holiday PR campaigns that fill us with cheer.
How FTC Compliant Are Today’s Influencers and Brands?
December 18th, 2019 by Sophie MaerowitzAs Instagram users become warier of sponsored posts, and following the Federal Trade Commission’s reissuing of a crystal-clear set of guidelines, influencers—and the brands they works with—are running out of excuses when it comes to following FTC regulations. Still, not every influencer is blessed with a legal team, so it’s crucial for marketers to understand the rules and be able to communicate them to content creators in every partnership.
A PR Pro’s Takeaways from the Peloton Controversy
December 17th, 2019 by Amy RosenbergAmy Rosenberg saw the initial messaging in its controversial ad as progressive, displaying how fitness isn’t about pounds and inches — but letting endorphins and commitment take center stage for a woman who brings exercise back into her crowded life. However, with Peloton straying from the norm, Rosenberg believes the messaging also could have used another look—by those with a more feminine perspective.
Lessons in Branded Content From a Cannabis PR Pro
December 10th, 2019 by Justin JoffeLast week, we talked with Joshua Otten, CEO of Ronin, the largest branding agency for cannabis and hemp businesses. We spoke about his journey from PRØHBTD to Ronin, how quality content can make the difference between a commodity and a lifestyle, and why the future of cannabis branding will live on streaming services.
Aviation Gin Provides Crash Course in Newsjacking of Peloton Ad
December 10th, 2019 by Nicole SchumanWhen it comes to newsjacking, there’s a thin line between victory and defeat. Some brands can come off as desperate without well-crafted messaging. Instead of trying to reinvent the wheel with a new marketing campaign, sometimes a great strategy can come just from social listening.
How Arizona Used Social Sunshine to Warm The Winter Weary
December 3rd, 2019 by Seth ArensteinDepending on where you live you might have the winter blues. Believe it or not, this is a real condition. As you will read in this case study, Arizona used the winter blues as part of a social campaign to encourage tourism. Turns out Arizona is the country’s sunniest state.
Father of PR Employed Principles That Communicators Use Today
December 1st, 2019 by Jared MeadeThis is one in a series of articles about the history of PR as part of our celebration of PRNEWS’ 75th anniversary. The series is part of a partnership with the Museum of Public Relations. This article looks at Ivy Lee, considered the father of PR. Some 100 years ago Lee established foundations for much of what PR pros do to this day. The list includes the press release, crisis communications and branding, which he did for John D. Rockefeller.
Putting Your Audience First: The Importance of Outside-In Thinking
December 1st, 2019 by Ed TazziaIt seems basic, but too often communicators ignore an obvious part of good messaging. The audience is key. It will determine whether or not to accept your message. Most of us are so obsessed with what we’re saying that we ignore this. Put yourself in the audience’s shoes. In other words, think about your message from the outside in.