Stories by Nicole Rodrigues, NRPR Group

Establishing ethical values early in your career as a PR pro and re-visiting them periodically provides a framework for how you act during your years as a communicator.

More often than not, when building a new business from scratch, there are zero dollars available for marketing or PR outside of creating a sleek, legitimate website. However, many professionals do not realize how much marketing can be done on the part of the business owner at the beginning, and at no cost other than time and some effort.