Reputation

Overall, the mood of our PR prognosticators is upbeat as they anticipate PR continuing its recent ascension into 2023.

For authors of books about the basics of  PR crises, the challenge isn’t finding new material. It’s conveying foundational ideas, which haven’t changed much, in new and compelling ways.

With a survey claiming reputation will overtake margin as a driver of business performance within five years, it is understandable that some executives want reputation measured.

Conducting a large layoff is a challenge many executives may face. But delivering this news need not result in a reputation crisis. 

The news about Ye, aka Kanye West, reminds communicators that vetting influencers and having reputation-management plans are critical pieces of influencer campaigns.

Content is king. The early days of King Charles’ reign demonstrate he has the content–experience and technical expertise–of a savvy monarch. His scandal-prone family needs it.

How data is used and who is using it, where it is shared and for what purposes, among myriad other questions, raise concerns of critical importance for communication pros about accuracy, integrity and informed decision-making.

When a company does right by customers for years, it builds a large trust bank. That reputation reserve can help during difficult times.

One of the cornerstones of PR is reputation. So, why would someone give Adam Neumann another chance after such a public business failure? 

We’ve reported on companies that claim they can measure trust. Still, they all have one thing in common: the particular metrics that constitute each company’s version of trust remain a tightly guarded secret.