PR Insiders

Effective PR measurement requires a long-term, strategic vision, says Ford Kanzler of PR Savvy.

Effective PR measurement requires a long-term, strategic vision, says Ford Kanzler of PR Savvy.

One of my favorite childhood memories is of the annual shopping excursion for school supplies, with the coveted “list” in hand and my finagling extra items to buy, such as scented Magic Markers or a locker mirror (Mom: “Are they on your list?” …

PR veteran Arthur Solomon offers words of advice for those who are entering the PR agency world.

PR veteran Arthur Solomon offers words of advice for those who are entering the PR agency world.

We’ve all said some pretty outrageous things that have no basis in fact or in any kind of reasoned analysis. Most of what college sophomores say, if I remember correctly, falls into that category. And when you think about it, the rhetoric during …

Scott Circle Communications president Laura Gross provides three tips for modernizing your press kit to make journalists’ lives easier.

Scott Circle Communications president Laura Gross provides three tips for modernizing your press kit to make journalists’ lives easier.

Now that the London Olympics are just a memory, I never thought I’d write this: I’m going to miss them. Not just the athletes and their performances that often gave me goosebumps—like “Blade Runner” Oscar Pistorius, British he…

Just went you thought there weren’t enough social media platforms for communicators to pitch stories to, here comes yet another option. On Monday, August 13, The Huffington Post unveiled HuffPostLive, a video streaming network with expectations o…