“Mad Men” involved concepts that are outdated, but the series still holds crucial lessons for C-Suites and will help them evolve in this quickly-growing digital age.
PR Agencies
Using Visuals in Content/Strategic Marketing
April 13th, 2015 by Mike CrawfordWhen it comes to marketing and public relations, brands are using visual elements more than ever to connect with niche audiences.
2014 PR News Agency Elite Awards: Integrated Communications
October 13th, 2014 by Jennifer SilberCo-Winner: MGSCOMM – MilkPEP MGSCOMM had a very specific goal in mind for Project Breakfast: to capitalize on the fastest-growing minority in America and create an advertising campaign that would be attractive to Hispanic families… Continued
2014 PR News Agency Elite Awards: Reputation Management
October 10th, 2014 by Jennifer SilberWinner: MWW – Making MWW Matter More MWW’s approach to reputation management means playing the hand you’re dealt—meaning a company’s network of stakeholders including customers, influencers, investors, employees and advocates all play an integral part… Continued
2014 PR News Agency Elite Awards: Publicity
October 10th, 2014 by Jennifer SilberWinner: Henson Consulting – Crystal Light Liquid, Words with Friends Henson Consulting was challenged to connect its client, Crystal Light powder drink mix, with the fabulously popular iPhone game Words with Friends through an NYC-based… Continued
2014 PR News Agency Elite Awards: Promotion of Firm
October 10th, 2014 by Jennifer SilberWinner: MWW – Making MWW Matter More When MWW became independent a few years ago, its leadership team set international expansion as a key goal—which was realized when MWW acquired Parys Communications in November 2013,… Continued
2014 PR News Agency Elite Awards: Public Affairs
October 10th, 2014 by Jennifer SilberWinner: APCO Worldwide APCO paired with the U.S. Travel Association to reframe public and legislative opinion on the Customs and Border Protection entry process at U.S. gateway airports, which has long plagued travelers entering the… Continued
2014 PR News Agency Elite Awards: Product Launch
October 10th, 2014 by Jennifer SilberWinner: Diffusion Product launches are often a tricky endeavor for brands. For start-up companies launching publicly for the first time, the stakes can be even higher—not that that stopped Diffusion from successfully launching a number… Continued
2014 PR News Agency Elite Awards: Nonprofit/Association
October 10th, 2014 by Jennifer SilberWinner: Noreen Heron & Associates – Fellowship for the Performing Arts, Cystic Fibrosis Foundation & Troops First Foundation Noreen Heron & Associates’ unique team approach to public relations is supported by its repeated success in… Continued
2014 PR News Agency Elite Awards: Multicultural Marketing
October 10th, 2014 by Jennifer SilberWinner: PACO – ComEd, Smart Ideas for Your Home ComEd’s energy efficiency programs are designed to save consumers money on their energy bills while educating Illinois residents on how to conserve energy and reduce their… Continued