PR Agencies

Bad Brand v Super Brand: Dawn of Justice

March 29th, 2016 by

While superheroes are fantasy, trying to be a Super Brand is not. It’s totally achievable. A Super Brand must have four characteristics similar to superheroes: show the end users your extraordinary abilities, demonstrate a strong moral code, exhibit the courage to stand up for something, and be resourceful and innovative with your approach. The parallels are (dare we say it?) uncanny.

2 PR Tactics to Help Smash Fundraising Goals

March 25th, 2016 by

Any communicator who’s worked in the nonprofit space knows just how tricky it can be to stand out among the cacophony of worthy causes jockeying for donations. Havas PR and the IPLP focused on making an emotional connection with potential donors and linking up with already-existing trends to achieve their fundraising goals.

How a Real-Time Content Hub Created a Global Stage for UNICEF

March 18th, 2016 by

Over the course of the UN General Assembly, the team never stopped producing real-time, high-quality content that always laddered back to UNICEF’s focus: children. With such powerful and timely content, UNICEF dominated the conversation with a 46% share of voice compared to other UN agencies.

Agency’s Keen Media Relations Grew a Small Brand’s Business by 800%

March 17th, 2016 by

Through fervent media pitching, PR agency Konnect PR, was able to surpass every goal laid out by its brand partner.

How PR Catapulted a Local Business to the National Stage

March 17th, 2016 by

Thanks to PR, MOVE Bumpers transformed from a regional business into a brand with national recognition in a matter of months.

The Week in PR

February 29th, 2016 by

Here’s something journalists don’t see often: a prompt and full press release from a brand that’s lost a court case.

Ditching PPT: How to Give Great PR Presentations Without Slides

February 29th, 2016 by

Most of us in PR have become accustomed to using slides for most or all of our presentations. But do we now rely on slides too much?

How to Make Your Team’s Brainstorming More Effective

February 29th, 2016 by

PR and communication agencies are known for brainstorming with their employees to spark creative concepts—ideas that take shape as clever campaigns, strategies, taglines or other essential messages.

How Fisher-Price’s Emotional Video Went Viral

February 21st, 2016 by

The 90-second video saw 1.7 million views in 24 hours, eventually soaring to more than 9 million and is now Fisher-Price’s top-viewed, most-shared video.

Looking for a New PR Agency Job? Here’s Some Hard-Nosed Advice

February 21st, 2016 by

Rule #1: Your first responsibility isn’t to your PR agency, it’s to yourself and your family.