PR Agencies

Former Twitter News Chief Joins Weber Shandwick: We’ll admit a bias. We’ve known former Twitter global news chief Vivian Schiller for years, having met her at the dawn of the digital age, when she ran with

Even for a brand as well known as Just Born Quality Confections’ PEEPS, building its audience on an under-utilized social platform can be a staggering feat.

Regardless of where a crisis starts, the real-time nature of digital media means that social conversations will move faster than your company can make decisions.

There are many reasons people use clichés, catchphrases and trendy words of the day: it’s a communications shortcut, and for the most part it’s not illegal. Those are the only reasons I can think of. So, as in years past I present to you the Epic List of Useless Words, Sayings and Retorts. This is […]

It is the PR writer’s job to develop and craft relevant and potent messaging that reinforces identity. Here are some tips to help you write with identity in mind.

Bayer CropScience tapped the agency Porter Novelli to engage consumers with information about American agriculture and celebrate the farming community.

What do you do when you’re a multibillion-dollar corporation with hundreds of thousands of employees around the world and no one recognizes your name?

A well-conceived communications strategy drives business outcome and the return on investment delivers in ways that surprise even the most hardened business executives.

Let’s assume, for now, that Snapchat is just one of many work-related topics that’s causing you to lose sleep, but not something you’re using professionally. Here are some useful tips to consider for your as-yet-nonexistent Snapchat strategy.

In an annual tradition, PR News has announced the finalists in its 2015 Platinum PR Awards program. The awards celebrate the best PR creativity, technological savvy, storytelling expertise and business acumen found in communications campaigns from brands, nonprofit organizations and agencies.