PR is inherently a tool for building a great reputation, and a strong corporate reputation is increasingly a PR responsibility.
PR Agencies
Agency Fuses Star Power With #HELLOHarlemNYC for the Boys & Girls Club
November 13th, 2015 by Mark RenfreeEven savvy nonprofits like the Boys & Girls Club of Harlem can struggle to break through the noise. But never fear, that’s where an agency partner comes in.
PR News Survey: Two-Thirds of PR Pros Remain Unaware of Barcelona Principles
November 12th, 2015 by Steve GoldsteinOf the PR pros who responded to a PR News survey this month, only 34% said they know what the Barcelona Principles are.
PR News Announces 2015 Digital PR Awards Winners
November 9th, 2015 by Richard BrownellPR News recognized the winners and honorable mentions at its 2015 Digital PR Awards luncheon at the Yale Club in New York City on November 9, 2015.
2015 Digital PR Awards: Digital PR Firm of the Year
November 9th, 2015 by Chris SeymourWinner: Nebo Agency – Nebo Helps Brands Help People Through Its Human-Centered Approach to PR and Marketing Nebo began with just two employees in 2004 when brothers Brian Easter and Adam Harrell decided to bring… Continued
2015 Digital PR Awards: Facebook Communications
November 9th, 2015 by Chris SeymourWinner: Hunter Public Relations – Mrs. T’s Pierogies Takes a Seat at the Millennial Table For years, Mrs. T’s Pierogies targeted the quintessential middle-aged mom; more specifically, the head of household in charge of purchasing… Continued
How Unilever and Weber Shandwick Tangled YouTube Up in ‘All Things Hair’
November 6th, 2015 by Mark RenfreeThere are few places on the Internet louder than YouTube. So when Unilever tapped Weber Shandwick to help it completely take over hair care on the platform, the partners had their work cut out for them.
5 Tips to Launch an Electrifying Corporate Narrative
November 2nd, 2015 by Mark RenfreeNo matter what format is used to tell a tale, any story lacking a strong narrative is sure to fail.
How an Agency and its Partner Turned a New Product Into a Best Seller
October 30th, 2015 by Mark RenfreeKaplow and Conair managed to create enough excitement that the Curl Secret sold out in stores before the first paid advertisement appeared.
PR News Announces Winners of 2015 Agency Elite Awards
October 27th, 2015 by Richard BrownellPR News recognized the winners and honorable mentions at its 2015 Agency Elite Awards luncheon at the Marriott Marquis in New York’s Times Square on October 27, 2015.