PR Agencies

General Mills’ PR department is working at the forefront of measuring its work across all platforms and outlets. With the recent implementation of the Barcelona Principles across every brand, the communications team streamlined what was… Continued

It should come as no surprise that Adobe Systems has mastered the digital communications space. A constant early adopter, Adobe was one of the earliest brands to use Periscope in its communications efforts, and continues… Continued

The American Heart Association combines communications with a good cause, and its PR work is one of the main reasons the nonprofit has been so successful since its founding in 1924.  The organization’s combination of… Continued

The United Nations Foundation, the charitable arm of the United Nations, has launched programs that have focused on issues like sustainable development, technology, women and girls, climate change and child health. Behind the success of… Continued

In many ways, the nonprofit DoSomething.org is all about communication. Aimed at a younger audience, the organization's goal is to reach young people and get them to get out and take action in support of… Continued

The U.S. Coast Guard’s digital communications are years ahead of other government agencies, which is in large part due to the efforts of Lt. Stephanie Young—who was recognized as a 2014 PR News Social Media… Continued

To stand out in a crowded industry, Valvoline and Cohn & Wolfe realized they needed to take an extra step and get their audience involved in the campaign.

Social media continues to muddy media relations. Should PR pros spend more time using social to communicate directly with their audience or should they reverse course and invest more time in traditional media outreach?

PR is inherently a tool for building a great reputation, and a strong corporate reputation is increasingly a PR responsibility.

Even savvy nonprofits like the Boys & Girls Club of Harlem can struggle to break through the noise. But never fear, that’s where an agency partner comes in.