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LeBron James, Kobe Bryant and Jeremy Lin dominated the Twitter-sphere during the NBA’s All-Star extravaganza.

There’ a lot to like about Pinterest—not least its rapidly expanding user base. Here is a baker’s dozen tips to help your pins (and your clients’ pins) get noticed and repinned.

Here’s a primer on the new Facebook features that take awareness building and interacting with users to another level.

Making informed decisions on time and resource allocation for social media will lead to more PR success—and fewer headaches.

Rush Limbaugh’s advertisers can be added to the list of brands that includes Apple, Susan G. Komen for the Cure and Lowe’s that have been forced to deal with fast-growing groundswells of online condemnation.

Measurement expert Angela Jeffrey helps you clear a pathway through the maze of monitoring companies.

Despite a regular stream of public gaffes, some leaders still resist formal media training. Here’s how to get them with the program.

Two companies licensed by Twitter will soon be offering data mined from old tweets to paying clients—a boon for brands and, perhaps, a threat as well.

Facebook’s Timeline is an opt-in feature for brands—until March 30, when all profile pages make the switchover. Communicators have little time to waste in preparation, says Buddy Media’s chief client officer.

PR professionals have until March 12 to participate in PR News’ second annual salary and benefits survey.