Topics

Journalists in New Beats? Focus on Opportunities, Not the Headaches

March 19th, 2012 by

New media realities point to the possibility of relatively inexperienced journalists covering unfamiliar beats and industries—and that can be a good thing.

Hunger Gains: Food Gets Most Pinterest Repins

March 19th, 2012 by

Food-oriented pins are exceedingly popular on Pinterest.

It’s a (Third) Party for Pinterest

March 19th, 2012 by

Invitation-only site Pinerly promises to help Pinterest users with a dashboard for scheduling pins and viewing statistics.

24 PR Certainties for This Year—and Next Year

March 18th, 2012 by

You can probably take these predictions from PR agency veteran Arthur Solomon to Vegas and bet the farm on them.

Obama’s Extended Campaign Messaging Hits YouTube

March 16th, 2012 by

The Obama campaign’s new documentary on its YouTube channel includes a donation option, but will viewers watch all 17 minutes?

2011 Nonprofit PR Awards: Social Media

March 15th, 2012 by

Winner: Duke University: The Fuqua School of Business — Basketball Campout 2011 To increase alumni and student participation, the Duke Fuqua School of Business’ communications team targeted a unifying and shared passion among students and alumni… Continued

2012 Nonprofit PR Awards: Member Communications

March 15th, 2012 by

Winner: Meals On Wheels Association of America and Weber Shandwick Washington, D.C. — "We Are Meals On Wheels" Member Toolkit: Introducing Local Programs to a National Campaign Meals On Wheels Association of America and Weber Shandwick teamed… Continued

2012 Nonprofit PR Awards: Facebook Communications Campaign

March 15th, 2012 by

Winner: American Airlines and Weber Shandwick – American Airlines Invites Customers to ‘Fly for the Cure’ In support of American Airlines’ pledge to raise $1 million in 2011 benefiting Susan G. Komen for the Cure, Weber… Continued

2012 Nonprofit PR Awards: Press Release

March 15th, 2012 by

Winner: Cold Spring Harbor Laboratory — Advancing autism research: a new animal model provides evidence for autism’s genetic basis To tout the news of a first-of-its-kind animal mode for autism that presented incontrovertible evidence of autism’s genetic… Continued

2012 Nonprofit PR Awards: E-mail Newsletter(s)

March 15th, 2012 by

Winner: American Institute of CPAs – Feed the Pig Weekly Savings Tip AICPA’s national financial literacy PSA campaign encourages 24-34-year-olds to save for long-term financial security. As part of that initiative, the Feed the Pig… Continued