New media realities point to the possibility of relatively inexperienced journalists covering unfamiliar beats and industries—and that can be a good thing.
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Journalists in New Beats? Focus on Opportunities, Not the Headaches
March 19th, 2012 by Scott Van CampHunger Gains: Food Gets Most Pinterest Repins
March 19th, 2012 by PRNEWSFood-oriented pins are exceedingly popular on Pinterest.
It’s a (Third) Party for Pinterest
March 19th, 2012 by Bill MiltenbergInvitation-only site Pinerly promises to help Pinterest users with a dashboard for scheduling pins and viewing statistics.
24 PR Certainties for This Year—and Next Year
March 18th, 2012 by Arthur SolomonYou can probably take these predictions from PR agency veteran Arthur Solomon to Vegas and bet the farm on them.
Obama’s Extended Campaign Messaging Hits YouTube
March 16th, 2012 by Bill MiltenbergThe Obama campaign’s new documentary on its YouTube channel includes a donation option, but will viewers watch all 17 minutes?
2011 Nonprofit PR Awards: Social Media
March 15th, 2012 by PRNEWSWinner: Duke University: The Fuqua School of Business — Basketball Campout 2011 To increase alumni and student participation, the Duke Fuqua School of Business’ communications team targeted a unifying and shared passion among students and alumni… Continued
2012 Nonprofit PR Awards: Member Communications
March 15th, 2012 by PRNEWSWinner: Meals On Wheels Association of America and Weber Shandwick Washington, D.C. — "We Are Meals On Wheels" Member Toolkit: Introducing Local Programs to a National Campaign Meals On Wheels Association of America and Weber Shandwick teamed… Continued
2012 Nonprofit PR Awards: Facebook Communications Campaign
March 15th, 2012 by PRNEWSWinner: American Airlines and Weber Shandwick – American Airlines Invites Customers to ‘Fly for the Cure’ In support of American Airlines’ pledge to raise $1 million in 2011 benefiting Susan G. Komen for the Cure, Weber… Continued
2012 Nonprofit PR Awards: Press Release
March 15th, 2012 by PRNEWSWinner: Cold Spring Harbor Laboratory — Advancing autism research: a new animal model provides evidence for autism’s genetic basis To tout the news of a first-of-its-kind animal mode for autism that presented incontrovertible evidence of autism’s genetic… Continued
2012 Nonprofit PR Awards: E-mail Newsletter(s)
March 15th, 2012 by PRNEWSWinner: American Institute of CPAs – Feed the Pig Weekly Savings Tip AICPA’s national financial literacy PSA campaign encourages 24-34-year-olds to save for long-term financial security. As part of that initiative, the Feed the Pig… Continued