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The addition of real-time marketing to communications outreach has been found to significantly increase desirable consumer behaviors.

You can probably take these predictions from PR agency veteran Arthur Solomon to Vegas and bet the farm on them.

The Obama campaign’s new documentary on its YouTube channel includes a donation option, but will viewers watch all 17 minutes?

Excellence in nonprofit communications was celebrated at a luncheon event at Washington, D.C.’s National Press Club on March 15.

Winner: Duke University: The Fuqua School of Business — Basketball Campout 2011 To increase alumni and student participation, the Duke Fuqua School of Business’ communications team targeted a unifying and shared passion among students and alumni… Continued

The Office Depot Foundation and JKG Group won the 2012 Nonprofit PR Award for "Social Responsibility" for the "Office Depot Foundation National Backpack Program."

Winner: Meals On Wheels Association of America and Weber Shandwick Washington, D.C. — "We Are Meals On Wheels" Member Toolkit: Introducing Local Programs to a National Campaign Meals On Wheels Association of America and Weber Shandwick teamed… Continued

The 2012 Nonprofit PR Award in the category of "Corporate/Nonprofit Partnership" was awarded to two campaigns: Discovery Education and the Siemens Foundation for the "Siemens STEM Academy"; and Scholastic Inc. and the Alliance for Young Artists & Writers for "The Scholastic Art & Writing Awards."

Measurement objectives for media relations pros should not emphasize factors that are out of their control, says Evan Welsh, SAP’s director of global media relations.

Winner: American Airlines and Weber Shandwick – American Airlines Invites Customers to ‘Fly for the Cure’ In support of American Airlines’ pledge to raise $1 million in 2011 benefiting Susan G. Komen for the Cure, Weber… Continued