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A survey of more than 10,000 senior business decision makers showed that La-Z-Boy, Chiquita Brands International and Ruby Tuesday are highly recognizable brands, but have low market value.

While Invisible Children’s film exposed a brutal African warlord, it also put the organization and its business model under a microscope.

Don’t be obscure or too clever with your headlines and subject lines, says The In-House Writer’s Andrew Hindes.

Communicators aren’t just paying attention at SXSWi, they are actively driving the buzz and conversations there as well, says Hunter PR’s Jason Winocour.

B2B brands may have jumped into Facebook later than consumer brands, but they can still reap the engagement and awareness benefits of the social network.

The Web has caught up with a story about JetBlue removing a family from a flight due to a 2-year-old’s tantrum.

Nielsen’s report on U.S. digital consumers breaks down just who is visiting social networks and blogs.

A flight attendant went berserk on an American Airlines plane this morning as it taxied for takeoff in Dallas, and some of the action was broadcast on the Web. This got me thinking: Who got the first email or call at American when the story broke? I th…

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▶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a