Topics

A Gorkana survey of journalists reveals that the New York Times dominates the list of the top 10 most influential financial journalists.

If 24 PR executives were sent every year to the Arena to battle it out, would you watch? Would you be one of the “tributes” or better yet (worse yet?), would you volunteer to be a tribute to save your colleague from near-imminent death? No need to …

Invisible Children’s CEO responded quickly and efficiently to public critiques of his organization, but there are times when a quick response to a crisis can serve to inflame rather than cool down a situation.

Twitter is the most popular social media platform for CEOs, according to a BRANDfog study.

Pinterest has updated its terms of service, acceptable use policy and privacy policy to appease growing user concerns.

PR News’ Measurement Hall of Fame inductees, class of 2012, discuss the effects of social media on PR measurement, moving from outputs to outcomes and more.

PR pros need to make the case to senior leadership that reputation management is intrinsically tied to meeting critical business objectives.

Makovsky + Company’s Steve Seeman and Ruder Finn’s Mindy Gikas provide tips on crafting the perfect cover letter.

Here’s how to arm your employees with the digital do’s and don’ts that will protect and build your brand.

A Twitter and Pinterest trend helped promote the premiere of season five of AMC’s Mad Men.