Eight out of 10 Americans don’t believe companies are addressing all of their environmental impacts.
Topics
Twitter Takes Even Bigger Role in NBA’s Business Strategy
April 2nd, 2012 by Bill MiltenbergThe NBA, which has long had a powerful presence in digital and social media, has unveiled a line of T-shirts with players’ Twitter handles.
Quality of Internal Culture, Room for Growth Keys to Retaining Top Talent
April 2nd, 2012 by Kimling LamDeveloping an exciting internal culture that promotes growth is just half the job—you have to figure out the best ways to communicate that culture to your workforce.
Skittles Caught in an Unforgiving Spotlight
March 30th, 2012 by Kathy ScottSkittles parent company Wrigley threaded the needle in its management of the boost in awareness of the candy as a result of the Trayvon Martin case.
4 Quick Tips for Facebook Timeline Procrastinators
March 30th, 2012 by Bill MiltenbergOn March 30 Facebook converted all brand pages to the new Timeline format. Here are four tips for those who haven’t prepared in advance.
Google Gets More Social With New Commenting System
March 29th, 2012 by Sahil PatelGoogle’s commenting system may end up benefiting both Google+ and the Web publishers that adopt it.
Women’s Deep Trust in Blogs Converts to Purchase Action
March 29th, 2012 by PRNEWSBlog-based communities of women have the highest conversion to purchase rate compared to other social media outlets.
Spike Lee Takes Us Back to Twitter Basics
March 29th, 2012 by Bill MiltenbergAfter retweeting misinformation to his 252,000 followers, Spike Lee issued an apology on Twitter.
Make Your Social Media Policy a Living Document
March 29th, 2012 by Matthew DeffebachBusinesses and nonprofits must stay up to date on laws related to social media but should let common sense prevail in the development of their policies.
6 Tips for Selling a Skeptic on Your Brand and Driving Customers Your Way, not Away
March 28th, 2012 by Diane SchwartzDepending on your passions and personality, buying a car is either like death and taxes or it’s like vacations and massages. It’s either unavoidable or a much-anticipated joy. I tend to fall into the former category where I dread the activity of …