Winner: American Institute of CPAs – Feed the Pig Weekly Savings Tip AICPA’s national financial literacy PSA campaign encourages 24-34-year-olds to save for long-term financial security. As part of that initiative, the Feed the Pig… Continued
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2012 Nonprofit PR Awards: Digital PR/Marketing
March 15th, 2012 by PRNEWSWinner: Airlines for America and APCO Worldwide – Stop Air Tax Now Campaign During the fall of 2011, the White House introduced various proposals that would have increased taxes on the airlines and their passengers… Continued
2012 Nonprofit PR Awards: Blog(s)
March 15th, 2012 by PRNEWSWinner: Population Services International – Healthy Lives Blog The world’s population was projected to reach 7 billion by Oct. 31, 2011, and it was on that date—not coincidentally—that Population Services International, a nonprofit organization that… Continued
5 Tips for Communicating and Sharing Values for Strategic PR
March 15th, 2012 by Dr. Robert J. PetrauschWant to gain a competitive advantage over other firms or brands? Clearly communicate your organization’s core values, says Dr. J. Petrausch.
Goldman Sachs Director’s Exit Interview For All the World To See: Toxic and Cautionary
March 14th, 2012 by Diane SchwartzGreg Smith, executive director at Goldman Sachs, resigned today and he wants the world to know that the environment at the Goliath investment firm is “now is as toxic and destructive as I have ever seen it.” The New York Times today is ru…
‘Beautiful’ Profile Pages and Video Coming to Pinterest
March 14th, 2012 by Bill MiltenbergPinterest will soon introduce revised profile pages for users and new features for discovering content across the Web.
You Don’t Work Weekends — Or Do You?
March 13th, 2012 by Diane SchwartzIt’s been noted that Monday through Friday is a typical work week in North America, with weekends freed up for everything but work. There are exceptions with the occasional business trip that bleeds into the weekend or a project that needs extra atte…
PR Pros Lie? Say It Isn’t So
March 13th, 2012 by Scott Van CampA blog post by a writer at the U.K.’s Guardian has fueled an ethics debate over the weekend that has reached across the pond to America. The post, provocatively titled “Have you ever been lied to by a PR?” was actually in response to another post…
5 Ways to Avoid Crafting a Hollow Environmental Credo
March 13th, 2012 by Robin S. GoodmanThe first step in creating an environmental credo for a company is to understand which issues the CEO feels strongly about.
‘Kony’ Video Prompts 100 Million Views and Some Criticism
March 13th, 2012 by Scott Van CampWhile Invisible Children’s film exposed a brutal African warlord, it also put the organization and its business model under a microscope.