Topics

CSR Watch: Honesty and Plenty of Information About Green Products Are the Best PR Policy

April 2nd, 2012 by

Eight out of 10 Americans don’t believe companies are addressing all of their environmental impacts.

Twitter Takes Even Bigger Role in NBA’s Business Strategy

April 2nd, 2012 by

The NBA, which has long had a powerful presence in digital and social media, has unveiled a line of T-shirts with players’ Twitter handles.

Quality of Internal Culture, Room for Growth Keys to Retaining Top Talent

April 2nd, 2012 by

Developing an exciting internal culture that promotes growth is just half the job—you have to figure out the best ways to communicate that culture to your workforce.

Skittles Caught in an Unforgiving Spotlight

March 30th, 2012 by

Skittles parent company Wrigley threaded the needle in its management of the boost in awareness of the candy as a result of the Trayvon Martin case.

4 Quick Tips for Facebook Timeline Procrastinators

March 30th, 2012 by

On March 30 Facebook converted all brand pages to the new Timeline format. Here are four tips for those who haven’t prepared in advance.

Google Gets More Social With New Commenting System

March 29th, 2012 by

Google’s commenting system may end up benefiting both Google+ and the Web publishers that adopt it.

Women’s Deep Trust in Blogs Converts to Purchase Action

March 29th, 2012 by

Blog-based communities of women have the highest conversion to purchase rate compared to other social media outlets.

Spike Lee Takes Us Back to Twitter Basics

March 29th, 2012 by

After retweeting misinformation to his 252,000 followers, Spike Lee issued an apology on Twitter.

Make Your Social Media Policy a Living Document

March 29th, 2012 by

Businesses and nonprofits must stay up to date on laws related to social media but should let common sense prevail in the development of their policies.

6 Tips for Selling a Skeptic on Your Brand and Driving Customers Your Way, not Away

March 28th, 2012 by

Depending on your passions and personality, buying a car is either like death and taxes or it’s like vacations and massages. It’s either unavoidable or a much-anticipated joy.  I tend to fall into the former category where I dread the activity of …