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Stating the benefits of a product or service is much more compelling to journalists—and their readers—than relying on vague industry jargon.

Stating the benefits of a product or service is much more compelling to journalists—and their readers—than relying on vague industry jargon.

Coke’s strategy of blaming a hired third party for a guerrilla campaign that broke city ordinances in New Orleans fizzles.

Coke’s strategy of blaming a hired third party for a guerrilla campaign that broke city ordinances in New Orleans fizzles.

PR News just reached the 40K mark in its Twitter community—and here is what we’ve learned so far.

A 12-country survey shows that business, political and religious leaders are not viewed as effective by the public.

We analyze some of the hashtags that have been driving forces for recent grassroots digital campaigns and offer tips on how to craft hashtags that are appropriate for your particular message.

In the past year, the number of Hispanics using social media grew by 38% versus a 16% growth rate for the general population.

â–¶ Public Down on Leaders: Business, political and religious leaders are falling short of expectations around the world—with Europeans and Americans the most disillusioned—according to a 12-country survey by Ketchum released in March 2012. In… Continued

After years of focusing on leads, many communicators at b2b companies feel that building campaigns around buyers’ real needs is more important than ever.