Topics

Twitter is the most popular social media platform for CEOs, according to a BRANDfog study.

PR pros need to make the case to senior leadership that reputation management is intrinsically tied to meeting critical business objectives.

PR News’ Measurement Hall of Fame inductees, class of 2012, discuss the effects of social media on PR measurement, moving from outputs to outcomes and more.

Invisible Children’s CEO responded quickly and efficiently to public critiques of his organization, but there are times when a quick response to a crisis can serve to inflame rather than cool down a situation.

A Twitter and Pinterest trend helped promote the premiere of season five of AMC’s Mad Men.

Google’s updating its search engine to include "semantic search," which will emphasize the meaning of words and terms, thus affecting SEO strategies.

Here’s how to arm your employees with the digital do’s and don’ts that will protect and build your brand.

Makovsky + Company’s Steve Seeman and Ruder Finn’s Mindy Gikas provide tips on crafting the perfect cover letter.

Pinterest users can best protect themselves from copyright infringement by commenting on content when pinning and giving credit to photographers.

Capitalize on the growth of online gaming with these three tips from Next-POV CEO Steve Brenner.